Event Audiences and Expectations [electronic resource].

ISBN:

9781136225390

Title:

Author:

Mackellar, Jo.

Personal Author:

Mackellar, Jo.

Publication Information:

Hoboken : Taylor and Francis, 2013.

Physical Description:

1 online resource (182 p.)

Series:

Routledge Advances in Event Research Series

General Note:

Description based upon print version of record.

Contents:

Cover; Event Audiences and Expectations; Title Page ; Copyright Page ; Dedication; Table of Contents ; List of illustrations; Foreword; Preface; Acknowledgements; 1 Event audiences; Introduction; The event and the audience; Types of events; Audience engagement; Case study: Swell Sculpture Festival; Understanding audience expectations; Conclusion; 2 Theoretical perspectives: psycho/social theory for event audiences; Introduction; Case study: the Bluesfest journey; Psycho/social theory; Psychological determinants of visitors at events; Social determinants of visitors at events

Returning audiences - 'coming home'Conclusion; 3 Theoretical perspectives: leisure, travel and consumer behaviour; Introduction; Leisure theory and participation; Recreational travel; Special interest tourism; Event-based travel; The event location; Consumer behaviour; Conclusion; 4 Events and their audiences; Introduction; Art, music and entertainment; Traditional cultural events; Hybrid or fusion events - modern cultural; Recreational events; Sport events; Conclusion; 5 Serious participation; Introduction; Serious and casual leisure; Case study: Wintersun Festival; The SERPA model

Social characteristics of serious participants - 'it's what we do, and love it'Personal characteristics of serious participants; Consumer behaviours of serious participants; Leisure and recreation behaviours of serious participants; Travel behaviours of serious participants; Conclusion; 6 Managing audience behaviour; Individual behaviour; Crowd behaviour; Case study: Madrid Music Festival; Hooliganism; Management implications; Conclusion; Introduction; 7 Managing event networks; Introduction; Managing a network of stakeholders; Managing the location and destination

Managing a network of audiencesCase study: The FIA World Rally Championship; Meeting expectations; Conclusion; 8 Marketing events to audiences; Introduction; Audience segmentation; Social network strategies; Relationship strategies; Branding strategies; Case study: branding an arts festival; Partnership marketing; The final mix; Conclusion; 9 Government policy and public participation; Introduction; Strategic planning of events; Providing incentives and funding policies and programmes; Developing and managing large-scale events; Case study: Singapore Arts Festival

Developing new special interest eventsBidding for major events; Developing an event portfolio; Monitoring event success; Conclusion; 10 Implications and new research; Introduction; Academic research; Issues in research design at events; Government research; Industry development; The basis for future research; Conclusion; Bibliography; Index

Format:

Electronic Resources

Electronic Access:

Click here to view book
http://angliss.eblib.com.au/patron/FullRecord.aspx?p=1366585

Publication Date:

2013

Publication Information:

Hoboken : Taylor and Francis, 2013.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 MAC	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events.

This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

Author Notes

Jo Mackellar is a Research Consultant at Destination Research and Development, Australia, and a Post-Doctoral Fellow at Griffith University.