Collaboration in tourism businesses and destinations [electronic resource] : a handbook / edited by Dorgan Gursoy, Melville Saayman, Marios D. Sotiriadis.

Cover image for Collaboration in tourism businesses and destinations [electronic resource] : a handbook / edited by Dorgan Gursoy, Melville Saayman, Marios D. Sotiriadis.

ISBN:

9781783508068

Title:

Collaboration in tourism businesses and destinations [electronic resource] : a handbook / edited by Dorgan Gursoy, Melville Saayman, Marios D. Sotiriadis.

Author:

Gursoy, Dogan

Publication Information:

Bradford : Emerald Group Publishing Limited, 2015.

Physical Description:

1 online resource (369 p.)

General Note:

Description based upon print version of record.

Contents:

Introduction; Forms of Cooperation; Collaboration; Partnership; Alliance; Business Network/Networking; Cluster and Clustering; The Purpose of the Book; References; Part I: Tourism Business Environment and Collaboration; Chapter 1 General Context and Tourism Business Environment: The Contribution of Alliances in a Globalized Context; 1.1. Introduction; 1.2. Cooperation in Tourism

1.2.1. Some Cooperation and Alliance Cases in a Global Context1.3. The Expo Guadalajara Case: A Successful Strategic Alliance; 1.3.1. A World Class Venue; 1.3.2. The Venue and Its Local and National Environment; 1.4. Conclusions; References; Websites; Radio Show Ángulos; Chapter 2 Business Cooperation and Partnership: A Case of Cocreation at Destination Level; 2.1. Introduction; 2.2. Forms of Tourist Partnership; 2.2.1. An Approaching Concept; 2.2.2. Partnership Members; 2.2.3. Public and Private Collaboration at Destination Level; 2.3. Case of Study: Spain Convention Bureau; 2.4. Conclusions

ReferencesWebsites; Chapter 3 Partnerships and Alliances in Tourism: Aims and Functions; 3.1. Introduction; 3.2. Aims of Partnerships and Alliances in Tourism, Travel, and Leisure; 3.3. Strategic Alliances and Partnerships within Tourism Subgroups; 3.4. Functions of Partnerships and Alliances in Tourism, Travel, and Leisure; 3.5. Success Factors for Partnerships; 3.6. The Case Study - Izmir Convention and Visitors Bureau; 3.7. Conclusion; References; Chapter 4 Collaborative Policy Making: A Community-Based Perspective in the Context of Sardinia's Maddalena Archipelago, Italy

4.1. Introduction4.2. Literature Review; 4.3. Methodology; 4.4. Findings and Discussion; 4.5. Conclusion; References; Part II: Collaboration in Tourism Industry and Businesses; Chapter 5 Strategic Alliances in the Hospitality Industry as an Expansion Strategy: An Indian Perspective; 5.1. Introduction; 5.2. The Hospitality Industry Worldwide; 5.2.1. The Hospitality Industry: Structure and Features; 5.2.2. The Market and Business Environment; 5.3. Strategic Alliances as an Expansion Strategy; 5.3.1. Definition and General Considerations; 5.3.2. A Typology of Strategic Alliances

5.3.3. Collaborative Strategies in the Hospitality Industry5.3.3.1. Management contracts; 5.3.3.2. Franchising; 5.3.3.3. Co-branding; 5.3.3.4. Inter-industrial strategic alliances; 5.3.3.5. The evolution of hospitality strategic alliances: From joint ventures to collaborative ventures; 5.4. The Hospitality Industry in India; 5.4.1. Characteristics of Indian Hospitality Industry; 5.4.2. Tourism Policy in India; 5.4.3. The Evolving Nature of the Indian Hospitality Industry; 5.5. Case Study: The Oberoi Group, India; 5.5.1. The Company's Profile; 5.5.2. The Corporate Strategy

5.5.3. Strategic Alliances for the Expansion of the Oberoi Group

Subject Term:

Tourism -- Management.

Tourism.

Added Author:

Gursoy, Dogan

Saayman, M.

Sotiriadis, Marios D.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2015

Publication Information:

Bradford : Emerald Group Publishing Limited, 2015.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 COL	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.