Call Number
PER 910 TRA SEP 2018
Publication Date
2024 2023 2022 2021 2020
Format:
Other
Other
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268703.4688
by
Robinson, Peter, 1979-
Call Number
338.4791 OPE
Publication Date
2016
Summary
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits.
Format:
Books
Relevance:
50830.6484
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by
Patterson, Ian.
Call Number
910.68
Publication Date
2018
Summary
Older adults are a growing population with money and time to invest in leisure and tourism. This book provides the latest research, new trends such as independent travel, the leisure experience, cultural and heritage tourism, cruises and wellness tourism, and case studies of organizations successfully catering to older needs.
Format:
Electronic Resources
Relevance:
0.3038
by
Olsen, Daniel H.
Call Number
203.51 REL
Publication Date
2018
Summary
Today thousands travel to religious sites for worship, initiatory and leisure purposes. This book provides a holistic approach to the study of these journeys, with case studies drawn from around the world. It covers conceptual themes including local development, regional economic development, heritage identity and management and environment.
Format:
Electronic Resources
Relevance:
0.1768
by
Feiertag, Howard.
Call Number
647.940688
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.1414
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
0.1231
by
Tyner, Judith A., author.
Call Number
912.014 23
Publication Date
2015
Summary
Maps have power--they can instruct, make life easier, mislead, or even lie. This engaging text provides the tools to read, analyze, and use any kind of map and assess its strengths and weaknesses. Requiring no advanced math skills, the book presents basic concepts of symbolization, scale, coordinate systems, and projections. It gives students a deeper understanding of the types of maps they encounter every day, from turn-by-turn driving directions to the TV weather report. Readers also learn how to use multiple maps and imagery to analyze an area or region. The book includes 168 figures, among them 22 color plates; most of the figures can be downloaded as PowerPoint slides from the companion website. Appendices contain a glossary, recommended resources, a table of commonly used projections, and more."
Format:
Electronic Resources
Relevance:
0.0983
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.0953
by
Milner, Adrienne N., author.
Call Number
796.082 23
Publication Date
2016
Summary
"Will the creation of coed teams help mitigate issues of perceived sex discrimination in sports, or will equity among male and female athletes come from better enforcement of the 'separate but equal' ideal? This book examines this highly charged issue, specifically challenging the effectiveness of Title IX and arguing that it be ousted in favor of sex integration. This is the first book to present both legal and social arguments for the elimination of sex segregation in sports and provide tangible solutions to address this issue. Authors Adrienne N. Milner and Jomills Henry Braddock II lay out the potential benefits of comingling male and female athletes, illustrating how this process may translate to greater sex equality in social, economic, and political contexts. In addition, this forward-thinking work offers specific recommendations for facilitating the integration of sexes in sports and discusses the importance of changing attitudes and ideology within the sports community and the general public to achieve this goal"--Provided by publisher.
Format:
Electronic Resources
Relevance:
0.0913
by
Gursoy, Dogan
Call Number
338.4791 COL
Publication Date
2015
Summary
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Format:
Electronic Resources
Relevance:
0.0864
11.
by
Hall, Colin Michael, 1961-, editor.
Call Number
910.01 ROU
Publication Date
2017
Format:
Books
Relevance:
0.0816
by
Marschall, Sabine, editor.
Call Number
304.8 MEM
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.0741
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