Intro -- Title -- Copyright -- Preface -- About the author -- About the approach -- Table of Content -- 1 Welcome To The Vegetarian Lifestyle -- 2 Vegetarian Food Business Models -- 3 Know Your Customer -- 4 Know Yourself -- 5 Preparing To Start -- 6 Vegetarian Food Menu Planning And Design -- 7 Decorating The Eatery -- 8 Purchasing For The Vegetarian Eatery -- 9 Stocking The Vegetarian Eatery -- 10 Marketing And Promoting -- 11 Franchise As A Cash-Out Plan -- 12 The One Big Mistake - The Straw That Broke The Camel's Back -- 13 The Future Of Vegetarian Food.