Introduction -- Graphic Design(ers) -- Omnipresent in the present -- Graphic design today -- Peer pressure -- Versatility vs specialization -- Jack of all trades -- Specialist -- Disciplines -- Advertising -- Print -- Illustration -- Identity -- Books/editorial -- Typography -- Packaging -- Web/interface/interactive -- Signage -- Trends or style -- Good, the bad, and the ones that work -- Doing your own thing -- Every time someone says "Ethics" a designer loses his wings -- Saving the world -- Saving yourself -- Education -- Good to know is difficult to learn -- Why go to school? -- How to pick what is good for you -- Internship -- I can teach myself -- Never too late -- Welcome To Wonderland -- Roll up your sleeves -- Hunt -- Resume -- Portfolio -- Job interview -- Get ready for some cross-examining -- Modus operandi -- Who is who? -- Practicing patience -- Teamwork -- One leader to rule them all? -- Freelancing -- Down The Rabbit Hole -- Self employment it is! -- Beware of the pitfalls -- Setting up -- What is a design studio? -- Getting new work -- Who do I want for my client? -- Big or small? -- Communicate with your client -- Do's and don'ts -- Sometimes your business relationships turn sour -- Growing bigger -- Pick me! pick me! -- Creativity -- Optimize your creative output -- So-called techniques -- Brainstorming and such -- Role-playing -- Workshops -- Motivation -- Fighting the demons -- Never stop learning -- Keep on growing as a designer -- Projects A-Z -- You can manage -- Brief -- Getting all you need from the client -- Framework -- Research -- Get your hands dirty -- Presenting your final idea -- Production -- Evaluation and reflection -- Appendix -- Checklist -- Naming documents and folders -- Quality control -- In Adobe veritas -- Archive -- Bibliography -- Recommended reading -- Proudly presents -- Thank you.