Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction -- Social media analysis of anti-consumption in Turkey -- Factors influencing Turkish parents' intentions towards anti-consumption of junk food -- Eating habits of Polish university students depending on the direction of studies and gender -- The impact of self-congruity (symbolic and functional) on the brand hate -- Farmer behavior and perception regarding food waste and unsold food -- Consumers' anti-consumption behavior toward organic food purchase: an analysis using SEM -- Is anti-consumption driving meat consumption changes in Australia? -- Organic shoppers' involvement in organic foods: self and identity -- Preaching to the middle of the road -- Brand hate: the case of Starbucks in France -- Nutritional traffic light and self-regulatory consumption: the role of emotions -- The role of religious motivation in an international consumer boycott -- Model construction of engagement and outcomes in consumers food life -- Publishers note from Emma Leverton.