Millennials, Spirituality and Tourism.

ISBN:

9781000471267

Title:

Author:

Walia, Sandeep Kumar.

Personal Author:

Walia, Sandeep Kumar.

Physical Description:

1 online resource (307 pages)

Series:

Routledge Insights in Tourism Ser.

Contents:

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- List of tables -- List of contributors -- Acknowledgements -- Preface -- Part I: Spiritual tourism: Pathway to connect body, mind, and soul -- Chapter 1: Spirituality and tourism: Defining the linkages from literature -- 1.1 Introduction -- 1.2 The Conceptual framework of spirituality -- 1.3 The characteristics of spirituality and how it differs from religion -- 1.4 Types of spirituality -- 1.5 The emergence of spiritual tourism -- 1.6 Conclusion -- References -- Chapter 2: The quest for exploring self: Millennials and spiritual tourism in India -- 2.1 Introduction -- 2.2 Millennials and tourism -- 2.2.1 Spiritual experiences in India -- 2.2.2 Millennials, spirituality and tourism -- 2.3 Primary research and its contribution -- 2.4 Findings -- 2.5 Discussion and future research -- 2.6 Conclusion -- Notes -- References -- Chapter 3: The influence of spirituality on generations Y and Z working in the tourism & -- hospitality industry -- 3.1 Introduction -- 3.2 Generations Y and Z in tourism -- 3.3 Spirituality -- 3.4 Influence of spirituality on members of the Y and Z generations who work in the field of tourism and hospitality -- 3.5 Conclusion -- References -- Chapter 4: Millennials and spiritual journeys: The ways of Saint James in Northern interior Portugal as a contemporary pilgrimage -- 4.1 Introduction -- 4.2 Millennials: visions and speeches -- 4.2.1 Characterization of the Millennial generation -- 4.2.2 Millennials in ways of Saint James -- 4.2.3 Ways of St. James in the north interior of Portugal -- 4.2.4 Methodology -- 4.3 Analysis and results -- 4.3.1 Profile of interviewees -- 4.3.2 Interviews -- 4.4 Conclusion -- Acknowledgements -- References -- Part II: Youngsters' inclination towards spirituality.

Chapter 5: A descriptive study on determining the travel behaviours of Millennials: The case of Istanbul, Turkey -- 5.1 Introduction -- 5.2 Literature review -- 5.2.1 Generational theory -- 5.2.2 The generations -- 5.3 The characteristics of millennials -- 5.4 Travel behaviours of millennials -- 5.4.1 Methodology -- 5.4.2 Findings -- 5.4.3 Socio-demographic characteristics of participants -- 5.5 Travel behaviours of participants -- 5.6 Conclusion -- 5.7 Limitations and future research -- References -- Chapter 6: Millennials' perceptions of spirituality, wellness and travel -- 6.1 Introduction -- 6.2 Millennials' attitudes to spirituality -- 6.2.1 Millennials and the wellness industry -- 6.2.2 Millennials and travel -- 6.3 Research methods -- 6.4 Findings -- 6.5 Conclusions -- 6.6 Future Research -- 6.7 Implications of the Research -- References -- Chapter 7: Millennial tourism: Myths, wellness, lifestyle and practicality toward millennial tourism -- 7.1 Introduction -- 7.2 Millennials' travel trend statistics -- 7.2.1 Millennials' travel technology and booking statistics -- 7.3 Myth -- 7.4 Lifestyle and practicality -- 7.4.1 What do Millennial travellers' want and need? -- 7.4.2 What motivates them to travel? -- 7.4.2.1 Millennials want a travel adventure -- 7.4.2.2 What is the role of social media in Millennial tourism? -- 7.4.3 Travel priority in life, travellers are on a budget and seizing short trips -- 7.4.4 Convenience -- 7.4.5 Muslim Millennial travellers -- 7.5 Sustainable economy -- 7.5.1 Millennials and wellness tourism -- 7.5.2 Wellness tourism and millennial women -- 7.5.3 The dominant sectors: - nutrition and diet -- 7.5.4 Wellness tourism and over-tourism -- 7.5.5 Direct-to-Consumer: the wellness market and brand marketers -- 7.6 Millennials and the COVID-19 pandemic.

7.7 What do Millennials want from the industry? Lessons for the tourism industry -- 7.8 Conclusion -- References -- Chapter 8: Tourist behaviour and travel adoption among Millennials -- 8.1 Introduction -- 8.2 The concept of tourist behaviour, theories, studies -- 8.3 Influential factors of tourist behavior and motivations -- 8.4 The classification of generations, destination choice and touristic consumption -- 8.5 Travel adoption of millennials -- 8.6 Conclusions -- References -- Part III: Holistic tourism: A Journey to the self -- Chapter 9: Holistic tourism: A pathway towards Eudaimonic well-being -- 9.1 Introduction -- 9.2 From health to wellness and towards holistic tourism -- 9.3 Towards a conceptualization of eudaimonic well-being -- 9.3.1 The intersection of holistic tourism and eudaimonic well-being -- 9.3.2 Engagement and flow -- 9.4 Conclusion -- 9.5 Future directions -- References -- Chapter 10: Millennials and social media marketing: The case of Indian UNESCO world cultural heritage sites -- 10.1 Introduction -- 10.2 Literature review -- 10.2.1 Social media marketing and millennials -- 10.2.2 Cultural heritage and social media -- 10.3 Study context -- 10.4 Methodology -- 10.4.1 Sample description -- 10.5 Results -- 10.5.1 Facebook result -- 10.5.2 TripAdvisor analysis -- 10.6 Discussion and conclusion -- 10.6.1 Limitations and future directions -- References -- Chapter 11: Millennials in the search for spiritual ecstasy: Touristic consumption of shamanic mushroom rituals in Huautla de Jimenez, Mexico -- 11.1 Introduction -- 11.2 Millennials and travel -- 11.3 Millennials and new-age spirituality -- 11.4 New Age spiritual tourism and neo-shamanism -- 11.5 Study methods and data analysis -- 11.6 Huautla de Jimenez -- 11.7 Spirituality and psilocybin mushrooms -- 11.8 Mazatec shamanism and veladas -- 11.9 Findings -- 11.10 Motivations.

11.11 Effects and outcomes -- 11.12 Discussion -- 11.13 Final reflection -- References -- Chapter 12: From gen Xers to millennials: Transformation of self through tourism -- 12.1 Introduction -- 12.2 Defining generations -- 12.3 Tourism consumption patterns: from modernity to postmodernity -- 12.4 Transformative experiences and authenticity -- 12.4.1 From the quest for object-related authenticity to the quest for existential authenticity -- 12.4.2 From transformative experience as an outcome to transformative experience as a process -- 12.5 Conclusion -- 12.6 Future implication -- References -- Part IV: The new age tourism: Tourism's new face -- Chapter 13: Issues, threats and prospects of spiritual tourism in the emerging era -- 13.1 Introduction -- 13.2 Literature review -- 13.3 Research Methodology -- 13.4 Research Findings -- 13.4.1 Issues in Spiritual Tourism -- 13.4.2 Threats in spiritual tourism -- 13.4.3 Prospects in Spiritual Tourism -- 13.5 Research limitations -- 13.6 Research implications -- 13.7 Conclusion -- References -- Chapter 14: Strategic approach to spiritual tourism destination branding development among millennials -- 14.1 Introduction -- 14.2 Spiritual tourism activity as non-religious and religious -- 14.3 Millennial generation personal traits -- 14.4 Contemporary design branding -- 14.5 Destination branding strategy and spiritual tourism theory -- 14.6 Methodology -- 14.7 Participant profiles -- 14.8 Results -- 14.8.1 Research objective one: the functional attributes that can be created toward spiritual tourism destination branding -- 14.8.2 Research objective 2: the feelings or ideas that can be created toward spiritual tourism destination branding -- 14.8.3 Research issue 3: the unique experiences that can be created towards spiritual tourism destination branding -- 14.9 Conclusion and discussion.

14.10 Implications of the study -- 14.11 Limitation of the study and future research -- References -- Chapter 15: Understanding the Millennial tourist: Proclivities and penchants of indigenous Rastafarian cultural experiences among Generation Y -- 15.1 Introduction -- 15.1.1 Rastafarianism in Jamaica -- 15.1.2 The Millennials - a vibrant and promising market for Spiritual Tourism -- 15.2 Literature review -- 15.2.1 The Experience Economy and Experiential Marketing -- 15.2.2 Experiential marketing and hand-touch product design -- 15.3 Tangible and experiential elements of Rastafarianism -- 15.3.1 Smoking Cannabis -- 15.3.2 Reggae Music -- 15.4 Methodology -- 15.5 Findings - the components of spiritual tourism in indigenous Rastafari villages -- 15.5.1 Excursions to indigenous Rastafari villages -- 15.5.1.1 The Bob Marley Museum and other indigenous villages -- 15.5.2 Homestays to indigenous Rastafari villages -- 15.5.3 Tourist behaviour, travel adoption and trends among Millennials -- 15.5.4 Impacts of COVID-19 on indigenous Rastafari villages and their interactions with travellers -- 15.6 Discussion -- 15.7 Limitations of the study -- 15.8 Conclusion -- References -- Chapter 16: Imminent future of Millennial generations: A tourism management perspective -- 16.1 Introduction -- 16.2 Literature review -- 16.3 Social media as an influence -- 16.4 Experiencing local culture -- 16.5 Discussion and conclusion -- References -- Index.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Added Author:

Jasrotia, Aruditya.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2021

Publication Information:

Milton :

Taylor & Francis Group,

2021.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
XX(298855.1)	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

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Summary

This book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism.

Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials.

This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.

Author Notes

Sandeep K. Walia is presently working as Associate Professor and Head of Department in School of Hotel Management and Tourism at Lovely Professional University, Jalandhar, Punjab, India. He is an alumnus of Himachal Pradesh University Shimla and IGNOU, New Delhi. Sandeep is associated as Visiting Faculty to School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia Kedah (A QS ranked University), Malaysia and Himalayan Institutes of Alternative Learning (An upcoming Mountain University) in Leh, Laddakh as Curriculum Development / Board of Studies Expert and Visiting Faculty. His areas of interest are community-based tourism, tourism marketing and cultural tourism. He has worked as Program Director/ Paper Coordinator for the subject Aviation Industry - Ticketing and Frontier Formalities and developed E-content under MHRD Sponsored UGC Project titled EPG Pathshala for the online learning at Post-Graduate Level. He has also acted as a faculty coordinator for Peer to Peer: Facebook Global Digital Challenge Spring 2017. Sandeep Kumar Walia is Founder Editor in Chief of Tourism and Hospitality Research Review (International Journal of LPU), Managing Editor & Editor of 'Tourism Dimensions' & 'Tourism Spectrum' (International Refereed Journals). He has authored 09 Books with various International Publishers and 18 Research papers in various International Journals. He has recently published The Routledge Handbook of Community-Based Tourism Management -A Taylor & Francis Group. His forthcoming book titles include Social Debates in Tourism with Good fellow publishers, Millennials and Tourism: A New Flanged Trend for the Tourism Industry with Apple Academic Press. Dr. Walia has also Guest Edited the Special Issues of International Journal of Religious Tourism and Pilgrimage & Journal of Hospitality, Leisure, Sport & Tourism Education. He is currently Guest Editing a Special Issue of Foresight- Emerald and International Journal of Spa and Wellness - Taylor and Francis.

Aruditya Jasrotia is presently working as an Assistant Professor in Amity Institute of Travel and Tourism at Amity University, Greater Noida, India. He completed his Ph. D. from the Department of Tourism and Travel Management from Central University of Jammu, Jammu and Kashmir, India. His research interests are smart tourism, smart tourism destinations, tourism planning, community-based tourism, technology in tourism and sustainable tourism. He has published 04 research papers and 03 book chapters in various reputed journals and books.