Cover -- Editor Biographies -- Author Biographies -- Preface -- Contents -- Part One: Sensory and Consumer Based Development -- Chapter 1 Food Development: The Sensory & -- Consumer Approach -- 1.1 Why Sensory Analysis? -- 1.2 Sensory Analysis and Its World of Myths and Legends -- 1.3 Consumer Preference Segmentation -- 1.4 Sensory Marketing -- 1.5 Actual Strategies in Product Development -- 1.6 Sensory and Marketing -- 1.7 Competition Between Corporate Functions -- References -- Chapter 2 The Changed Paradigm of Consumer Science: From Focus Group to Mind Genomics -- 2.1 From Qualitative to Quantitative in Concepts Research -- 2.2 If Boredom Exists, How Can We Measure It and Use It? -- 2.2.1 Some Products Become Boring Faster Than Do Others -- 2.2.2 The Degree to Which a Product Is ''Boring''Is Inversely Related to the Last Time the Product Was Selected and Consumed -- 2.2.3 Asking the Proper Question for Time-preference -- 2.2.4 The Concept of Time Preference -- 2.3 Trade-off Analysis -- 2.4 Full Conjoint Profile -- 2.5 A Soft Drink Development -- 2.6 Market Segmentation -- 2.7 Why Search for Segmentation? -- 2.8 Applying the Segmentation Algorithm to Concepts or to Concept Elements -- 2.9 Establishing the Validity of Internet-based Research for Concepts -- References -- Chapter 3 Ideas from the World of Information Science: A Model-driven Development -- 3.1 Introduction -- 3.2 The Model -- 3.3 Conclusion -- References -- Part Two: Emotions and Consumer Testing with Children -- Chapter 4 Imputing Emotions to Foods -- 4.1 Introduction -- 4.2 The World of Today -- 4.2.1 Sensory Marketing Using Five Senses -- 4.2.2 The Five Senses and Beyond -- 4.3 Conclusions -- References -- Chapter 5 Consumer Testing with Children - Challenges and Opportunities -- 5.1 Introduction -- 5.2 Main Trends in Sensory and Consumer Testing with Children.

5.3 Children as Consumers -- 5.4.1 The Role of Basic Tastes and Textures -- 5.4.2 The Role of Familiarity -- 5.4.3 The Role of Parents -- 5.5 How Do Children and Adults Differ in Their Preferences? -- 5.6 Methods to Study Food Preferences in Children -- 5.7 Case Studies -- 5.7.1 Case Study 1: Pre-schoolers Cheese Preference -- 5.7.2 Case Study 2: Development of Cheese Profiles -- References -- Part Three: Concepts, Minds, Ideas and Behaviour-based Development -- Chapter 6 Consumer-designed Features for the Labeling, Packaging, and Advertising of Insect-based Proteins. A Practical Application of the Design of Ideas -- 6.1 Introduction -- 6.1.1 Art for Art's Sake versus Practical Needs for Data-driven Design -- 6.1.2 Designing Foods and Other Fast-moving Consumer Goods -- 6.1.3 Design by Decree - The Golden Palate,the Golden Nose, and Experts 'U ̈ ber Alles' -- 6.1.4 Incorporating the Voice of the Consumer by Experimental Design -- 6.1.5 Moving from the Design of 'Things' to the Design of 'Ideas' -- 6.1.6 Enemies of Affective Design -- 6.1.7 Changing One's Thinking in a Connected World -- 6.1.8 The Value of Design and the Need for Speed and Affordability to Get It Accepted -- 6.1.9 The Approach Illustrated by a Case History -- 6.2 Materials and Methods -- 6.2.1 Materials -- 6.2.2 Data Analysis -- 6.3 Results and Discussion -- 6.3.1 Total Panel -- 6.3.2 Looking for Mind-sets - Different Ways ofResponding to the Same Messages (and Style Features) -- 6.3.3 Identifying Mind-sets in the Population -- 6.3.4 Emotions about Eating Insects -- 6.4 Discussion - Data, the 'Facts of the Experiment' -- 6.5 Discussion and Conclusion - Solving theProblem of Affective Design by Experiment and the Creation of Structured, Small Databases -- Acknowledgements -- References -- Chapter 7 Artificial Intelligence to Identify Ideas -- 7.1 Introduction -- 7.2 About AI.

7.2.1 History of AI -- 7.3 AI for Identifying Ideas -- 7.3.1 Data Sources -- 7.3.2 Identifying Dominant, Emerging and Growing Ideas -- 7.3.3 Identifying the Context of the Ideas -- 7.3.4 Predicting Future Growth -- 7.3.5 Prioritising Ideas -- 7.4 Future -- References -- Chapter 8 Mind Genomics (BimiLeap) to Create New Ideas -- Chapter 9 Assigning People to Empirically Uncovered Mind-sets:A New Horizon to Understand the Minds and Behaviors of People -- Attila Gere and Howard Moskowitz 9.1 Introduction -- 9.2 The Topic: Sensory Aspects of Meat-free Food Products -- 9.2.1 The Four Questions, Which Tell a Story About the Topic -- 9.2.2 The Four 'Answers' to Each 'Question' -- 9.3 The Test Stimuli - Vignettes (Combinations of Answers) -- 9.4 Available Methods and Their Applications -- 9.4.1 Support Vector Machine -- 9.4.2 Naiv̈e Bayes Classifier -- 9.4.3 K-Nearest Neighbors -- 9.4.4 Random Forest -- 9.4.5 Partial Least Squares Discriminant Analysis -- 9.4.6 Linear Discriminant Analysis -- 9.5 Performance of the Six Approaches for the Study Data -- 9.6 Personal Viewpoint Identifier (PVI) -- 9.7 A Vision of the Future - Deep Knowledge of the Mind of Millions or Billions of People -- Acknowledgements -- References -- Chapter 10 Systematics and Researcher Proclivities in Product Design: History, Success, and Pivot to the Future -- 10.1 The Beginnings of Product Design - The World of Description -- 10.2 The Contribution of Experimental Design, Scaling, and Psychophysics -- 10.3 1970-1990 and the Inevitable Clash BetweenSensory Analysis and Psychophysics Regarding Product Design -- 10.4 Product Design, Ingrained Beliefs, and the Evolution of Product Design in Market Research -- 10.5 Early Efforts and Blind Alleys - Matching the Self-designed Ideal and Directional Ratings.

10.6 Countering the Early Beliefs - the Accepting World of Market Research in the 1970s and 1980s -- 10.7 The Early 1980s - Individual Differences and the Emergence of Sensory Preference Segments -- 10.8 Systematic Variation - Choosing the Designs and Executing the Studies -- 10.9 Beyond the 1980s and 1990s - Process, Timelines, Budget -- 10.10 Experimental Design, Rapid Testing in the Era of Available Computing -- 10.11 Closing Thoughts -- Acknowledgements -- References -- Chapter 11 Thinking Like an Amora -- 11.1 Today's Learning Situation in Talmud. . . My Own Journey -- 11.2 Doing an Experiment with the Ideas -- 11.3 So, What Is This Approach Really, and What Does It Deliver? -- 11.4 Example -- 11.5 Making Sense of the Results - What do the Judges Say? -- 11.6 Thinking Differently about the Same Evidence -- 11.7 Going Forward - What Does This Mean for the Study of Talmud? -- Subject Index.