by
Adubato, Steve.
Call Number
658.827 22
Publication Date
2011
Summary
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies"--Provided by publisher.
Format:
Electronic Resources
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0.1212
by
Adubato, Steve.
Call Number
658.4056 22
Publication Date
2008
Summary
Some corporations spend millions of dollars on so-called ?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, ?Wishful thinking is no substitute for a strategic plan.?. Nationally recognized communication coach and four-time Emmy Award?winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two contr.
Format:
Electronic Resources
Relevance:
0.0520
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by
Adubato, Steve.
Call Number
650.13 22
Publication Date
2006
Format:
Electronic Resources
Relevance:
0.0643
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