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ClickView (Firm)
Call Number
XX(301273.1)
Summary
In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of 'Choc n Roll' - their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their every waking moment. It's a story that started at the dawn of the 20th Century with the ambitious Kellogg's Cereal Company in the US. For the first time ever, people were being sold a food option that claimed health benefits and tasted great. Above all, this is a story about how advertising shaped our diets beyond recognition.
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Other
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0.0674
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ClickView (Firm)
Call Number
XX(301274.1)
Summary
Barely two decades ago, bottled water was a niche product, scarcely registering on the public consciousness. Yet today we collectively drink billions of dollars worth of a product that is available virtually for free. Bottled water boasts health benefits, convenience and the promise of sophistication. Yet it is really just pure marketing and branding; selling a widely available, basic commodity for a premium price. With insights from global market leaders Evian, Nestle, Perrier, Pepsi, Coco Cola and One Water, this program delves deep into our motivations for purchasing goods and foods, and examines the marketing strategies and historical events that launched this global phenomenon.
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Other
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0.0722
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by
ClickView (Firm)
Call Number
XX(302542.1)
Summary
Take a look behind the scenes of one of the most expensive consumable items many of us will ever buy - a new car. As part of its marketing campaign, Holden bought outright an edition of 'Wheels" magazine, funded a spectacular media launch, produced a one-hour television special: Billion Dollar Baby, and flew a controversial advertising blimp over major Australian cities. This programme has an exclusive interview with the marketing manager of Holden, and explores the issues involved with a marketing analyst. It covers: a definition of marketing, selecting products, details of the marketing campaign, review and reflection. Through this fascinating case study, students can enter the world of business marketing as it really happens.
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Other
Relevance:
0.0722
by
ClickView (Firm)
Call Number
XX(302551.1)
Summary
Using Cadbury Schweppes as a case study, this programme examines the 4 Ps of marketing - product, price, place and promotion.
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Other
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0.0818
by
ClickView (Firm)
Call Number
XX(302557.1)
Summary
This case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
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Other
Relevance:
0.0750
by
ClickView (Firm)
Call Number
XX(301337.1)
Summary
Health and wellness has become absolutely central to everything the food industry does. One simple product embodies this modern food revolution: yoghurt. And big business has transformed it into one of the most profitable products in the world. With exclusive access to some of the world's biggest food companies, this programme reveals how yoghurt has gone from hippy food to functional super food in just 40 years. In this episode we explore brands such as Yakult, Ski, Mueller, Yoplait and others, and see just how they skillfully read the mood of the developing nations. This is a fascinating look at diet, marketing, retailing and technology today.
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Other
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0.0696
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