Covering the community [electronic resource] : a diversity handbook for media / Leigh Stephens Aldrich.

ISBN:

9781452265025

9781452233369

Title:

Covering the community [electronic resource] : a diversity handbook for media / Leigh Stephens Aldrich.

Author:

Aldrich, Leigh Stephens.

Personal Author:

Aldrich, Leigh Stephens.

Publication Information:

Physical Description:

1 online resource (xv, 176 pages)

Contents:

1. Examining Diversity -- 2. Preparing for a Diversity Story -- 3. Gathering News With a Cultural Spin -- 4. Interviewing With Awareness -- 5. Writing and Editing the Diversity Story -- 6. Catching the Image Through Photography and Graphics -- 7. Shaping Broadcast Decisions -- 8. Practicing Diversity in Public Relations and Advertising -- 9. Going to the Source -- 10. Reporters' Resources, Ethics Codes and Laws -- App. A. Analyzing a Diversity Article.

Local Note:

eBooks on EBSCOhost

Subject Term:

Mass media and culture -- Handbooks, manuals, etc.

Cultural pluralism -- Handbooks, manuals, etc.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

1999

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
302.23 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

"The text is suitable for all journalism courses and should be required with the AP Stylebook .It would be excellent for broadcast, print, public relations, and advertising courses alike. Mini case studies clarify all these mass communication areas. Faced with the challenges of fairness and balance, the text will be an asset to students entering the filed today."

--Journalism and Mass communication Educator

Today′s reporters need to understand differences and be able to report on diverse individuals and communities accurately and sensitively. This inexpensive and slim pocketbook is the perfect supplement to help your students achieve these crucial contemporary skills.