Emeril! : inside the amazing success of today's most popular chef / Marcia Layton Turner.

ISBN:

9780471656265

Title:

Author:

Turner, Marcia Layton

Personal Author:

Turner, Marcia Layton

Publication Information:

New York ; Chichester : Wiley, 2004.

Physical Description:

vii, 248 p. ; 24 cm.

Contents:

Machine derived contents note: Timeline -- Emerils Awards And Other Recognitions Vii -- Introduction -- 1 Seizing Opportunities -- 2 New Frontiers: Striking Out On His Own -- 3 Banking On His Popularity -- 4 Emeril'S Tipping Point -- 5 Hitching His Career To New Orleans'S Growth -- 6 Expanding The Business And Building A Brand -- 7 Managing The Emeril Empire -- 8 The Art Of Partnering -- 9 Managing His Image -- 10 Maximizing Merchandise -- 11 Changing The Image Of Cooking -- Epilogue -- Endnotes -- Acknowledgments -- Index.

Personal Subject:

Lagasse, Emeril.

Subject Term:

Cooks -- United States -- Biography.

Format:

Books

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/fy051/2004304437.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0620/2004304437-d.html

Publication Date:

2004

Publication Information:

New York ; Chichester : Wiley, 2004.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
926.4 TUR	Recreational Reading	1	Standard shelving location	Searching... Unknown

Bound With These Titles

On Order

Summary

A revealing look at the real "Emeril live"

Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans.

Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food.

Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.

Author Notes

Marcia Layton Turner is an Emeril fan who has written for several top magazines and Web sites, including Business 2.0 and iVillage.com

Timeline	p. v
Emeril's Awards and Other Recognitions	p. vii
Introduction	p. 1
1 Seizing Opportunities	p. 11
2 New Frontiers: Striking Out on His Own	p. 32
3 Banking on His Popularity	p. 52
4 Emeril's Tipping Point	p. 69
5 Hitching His Career to New Orleans's Growth	p. 92
6 Expanding the Business and Building a Brand	p. 109
7 Managing the Emeril Empire	p. 130
8 The Art of Partnering	p. 153
9 Managing His Image	p. 174
10 Maximizing Merchandise	p. 193
11 Changing the Image of Cooking	p. 213
Epilogue	p. 227
Endnotes	p. 231
Acknowledgments	p. 243
Index	p. 245

Available:*

Bound With These Titles

On Order

Summary

Summary

Author Notes

Table of Contents