Accelerating New Food Product Design and Development -- CONTENTS -- Contributors -- Preface -- Chapter 1. Introduction -- Part I. Understanding Product Development in Today's Food Industry -- Chapter 2. How Did the Food Industry Get (from There) to Here? -- Chapter 3. Developing Partnerships: Using Outside Resources for Product Development -- Chapter 4. Building Superior RD Organizations -- Chapter 5. A Supplier Perspective: Superior Services and Products Help Change Happen -- Chapter 6. One Company's Perspective on Innovation-Starbucks Coffee -- Part II. Accelerating Food Product Design and Development -- Chapter 7. Brands: A Discussion on the Difference Between Creating Good Brands and Meaningful Brands -- Chapter 8. Market Forces: The Push-Pull of Marketing and Advertising in the New Product Business -- Chapter 9. Applying Processes That Accelerate New Product Development -- Chapter 10. Five Years Later-Looking at How the University Prepares Someone for a Career in Food Science -- Chapter 11. Speed Bump or Opportunity: Innovative Packaging and Its Impact on Accelerated Product Development Time -- Chapter 12. Making Lemon Bars Out of Lemons: Using the Power of Teamwork to Transform Concepts to Reality -- Part III. Optimizing Food Product Design and Development -- Chapter 13. Identifying Critical Steps in the New Product Development Process -- Chapter 14. Statistical Design: Experimental Units and Proper Designs -- Chapter 15. Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage -- Chapter 16. Applications of Discriminant and Logistic Regression Analysis for Consumer Acceptance and Consumer-Oriented Product Optimization Study -- Chapter 17. Response Surface Methodology and Consumer-Driven Product Optimization.

Chapter 18. Accelerating and Optimizing New Food Product Design and Development-Status and State of the Industry: Do You Rent or Buy? -- Index.