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Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|---|---|---|---|
| 338.04 SCH | Book | 2 | Standard shelving location | Searching... Unknown |
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Summary
Summary
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattles waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)
Author Notes
Howard Schultz is chairman, president, and chief executive officer of Starbucks. He and his wife have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation's Onward Veterans initiative. He is the author or co-worker of Onward: How Starbucks Fought for Its Life Without Losing Its Soul, Pour Your Heart Into It, and For Love of Country: What Our Veterans Can Teach Us about Citizenship, Heroism, and Sacrifice.
(Bowker Author Biography)
Reviews (3)
Publisher's Weekly Review
Starbucks CEO Schultz has given millions of Americans a taste for dark-roasted coffee blendsespresso, cappuccino, caffe latteas served in the congenial atmosphere of pseudo-Italian coffee bars. With Business Week writer Yang, he recalls here rounding up often reluctant investors, opening his first store in Seattle, fending off a takeover, providing stock options and health care coverage to employees while doggedly raising new capital despite early lossesand eventually delivering a 100-to-1 return on investment. As the company grew, with a new store opening daily nationwide, Schultz hired away executives from 7-11 and Burger King, took on Wall Street with an initial public stock offering, all the while developing additional products (Frappucino) and customizing the music tapes played in the shops. As instruction in plain English on how to build a billion-dollar retail specialty chain, it is hard to imagine a more satisfying brew than this memoir. $300,000 ad/promo. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved
Booklist Review
Nothing attracts readers more than an inspiring success story. Just as customers flock to Starbucks' ever-proliferating outlets, coffee aficionados and budding entrepreneurs and even those looking for better ways to manage employees will snap up Starbucks CEO Schultz's saga of building this java giant. Schultz grew up in a Brooklyn housing project and started out in New York selling coffeemakers. In 1982 he joined the then 10-year-old Starbucks as head of marketing and retailing. On a trip to Italy he became fascinated by the ubiquity of Milan's coffee bars and espresso shops, and upon returning he unsuccessfully tried to convince Starbucks' owners to open similar stores. Schultz left Starbucks to try it on his own but returned in three years with a buyout offer that was accepted. Starbucks has since grown from 11 stores with 100 employees to more than 1,000 stores with more than 16,000 employees. Yang, who writes for Business Week, helps Schultz make this saga perk. --David Rouse
Library Journal Review
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.