Jewish mad men : advertising and the design of the American Jewish experience / Kerri P. Steinberg.
ISBN:
9780813563770
Title:
Jewish mad men : advertising and the design of the American Jewish experience / Kerri P. Steinberg.
Author:
Steinberg, Kerri P., 1959- author.
Personal Author:
Physical Description:
1 online resource
Contents:
Portrait of American Jewish life -- The spaces and places of Jewish advertising: Joseph Jacobs and Market segmentation -- Manischewitz and Maxwell House: the M & M of Jewish advertising -- You say you want a revolution: the mainstreaming of Jewish identity in American advertising -- Matchmaker, matchmaker: JDating in the digital age.
Local Note:
eBooks on EBSCOhost
Geographic Term:
Format:
Electronic Resources
Publication Date:
2015
Publication Information:
New Brunswick, New Jersey :
Rutgers University Press,
[2015]
©2015