by
Michelli, Joseph A., 1960-
Call Number
658 MIC
Publication Date
2007
Summary
"The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there - the "partners" - and the special experience they create for each customer. Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this book takes you deep inside one of the most talked-about companies in the world today."--BOOK JACKET.
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Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006016788.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006016788-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006016788-d.html
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by
Schultz, Howard.
Call Number
338.04 SCH
Publication Date
1997
Summary
The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you," "Compromise anything but your core values," "Seek to renew yourself even when you're hitting home runs," and, most simply, "Everything matters."
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Books
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