Value proposition design [electronic resource] : how to create products and services customers want / written by Ales Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.

Cover image for Value proposition design [electronic resource] : how to create products and services customers want / written by Ales Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.

ISBN:

9781118968079

Title:

Value proposition design [electronic resource] : how to create products and services customers want / written by Ales Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.

Author:

Osterwalder, Alexander.

Personal Author:

Osterwalder, Alexander.

Publication Information:

Hoboken : Wiley, 2015.

Physical Description:

1 online resource (323 p.)

General Note:

Description based upon print version of record.

Contents:

You'll love Value Proposition Design if you've been...; Value Proposition Design will help you successfully...; Our Value Proposition to You; The Tools and Process of Value Proposition Design; An Integrated Suite of Tools; Refresher: The Business Model Canvas; Value Proposition Design works for...; Use Value Proposition Design to...; Assess Your Value Proposition Design Skills; Sell Your Colleagues on Value Proposition Design; Chapter 1. Canvas; 1.1 Customer Profile; Customer Jobs; Customer Pains; Customer Gains; Profi le of a "Business Book Reader"

Ranking Jobs, Pains, and GainsBest Practices for Mapping Jobs, Pains, and Gains; 1.2 Value Map; Products and Services; Pain Relievers; Gain Creators; Mapping the Value Proposition of Value Proposition Design; Best Practices for Mapping Value Creation; 1.3 Fit; Fit; Fit?; Three Kinds of Fit; Customer Profiles in B2B; Multiple Fits; Going to the Movies; Same Customer, Different Contexts; Same Customer, Different Solutions; Chapter 2. Design; 2.1 Prototyping Possibilities; What's Prototyping?; 10 Prototyping Principles; Make Ideas Visible with Napkin Sketches

Flesh out Ideas with Value Proposition Canvases2.2 Starting Points; Where to Start; Spark Ideas with Design Constraints; Invite Big Ideas to the Table with Books and Magazines; Push vs. Pull; Pull: Identify High-Value Jobs; Six Ways to Innovate from the Customer Profi le; 2.3 Understanding Customers; Six Techniques to Gain Customer Insights; The Data Detective: Get Started with Existing Information; Ground Rules for Interviewing; The Anthropologist: Dive into Your Customer's World; Identify Patterns in Customer Research; Find Your Earlyvangelist; 2.4 Making Choices

Simulate the Voice of the CustomerUnderstand the Context; Value Proposition Design vs. Competitors; Avoid Cognitive Murder to Get Better Feedback; Master the Art of Critique; Collect Efficient Feedback with de Bono's Thinking Hats; Vote Visually with Dotmocracy; Define Criteria and Select Prototypes; 2.5 Finding the Right Business Model; Create Value for Your Customer and Your Business; Azuri (Eight19): Turning a Solar Technology into a Viable Business; So...; Stress Testing with Numbers: A MedTech Illustration; 2.6 Designing in Established Organizations

Adopt the Right Attitude to Invent or ImproveThe Business Book of the Future; Reinvent by Shifting from Products...; ...to Services; The Perfect Workshop Setting; Compose Your Workshop; Chapter 3. Test; 3.1 What to Test; Testing the Circle; Testing the Square; Testing the Rectangle; 3.2 Testing Step-by-Step; Overview of the Testing Process; Extract Your Hypotheses: What Needs to Be True for Your Idea to Work?; Prioritize Your Hypotheses: What Could Kill Your Business; Design Your Experiments with the Test Card; Capture Your Insights with the Learning Card; How Quickly Are You Learning?

Five Data Traps to Avoid

Subject Term:

Consumer satisfaction.

Customer relations.

Customer services -- Management.

Added Author:

Pigneur, Yves.

Bernarda, Greg.

Smith, Alan (Designer)

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2015

Publication Information:

Hoboken : Wiley, 2015.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.812	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Author Notes

The authors of "Value Proposition Design" are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.

The team behind "Value Proposition Design" is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos.

Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer.

Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the "Business Model Canvas," the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.

Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.

Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.

Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.

Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.