Cover -- Title page -- Table of contents -- Introduction -- A Story about Three Paradoxes and Two Métiers. About Bits and Businesses -- The Software Paradox and the Digital Commodity -- The Commodity Driving Growth. Software from the Grid -- Software, the Phantom IP Asset. IP Is Dead, Long Live IP -- The Cavalry Is Coming. Data-Driven Business Models and Combined Hardware-Software Value Propositions -- Focus on Harvesting, Not on Sowing. The Value View -- Stop Developing a (Software) Tool, Start Building a (Digital) Service. Put the Experience First -- The Strategy Paradox and the Digital Métier -- The Intimacy at Scale Paradigm. Towards an Exponential Service -- Scale Global or Die Local. Hyperscale, Build a Distribution Machine -- Love Is All You Need. Microcare, Serve with Intimacy -- The Openness for Cloud Solutions. Game Changer One -- The API Economy of Web Services. Game Changer Two -- The Real-time Individual Customer Relationship. Game Changer Three -- A New Magic and its. Risks Look for a Legal Advisor -- Operations & Metrics of Hyperscale. Build a Distribution Machine, Part 2 -- Operations & Metrics of Microcare. Serve with Intimacy, Part 2 -- The End of Business Strategy. Digital Transformation through the Commodity Lens -- The Digital Métier. The Art of Designing and Engineering a Digital Business -- The Valuation Paradox and the Digital Assets -- The Living Lab. Agile Engineered Assets -- The Asset Chief Engineers. The Core Team of the Métier -- Digital Assets, the New Bricks of Company Value. Inside the Venture Valuation Box -- Epilogue -- The Clan Is Back. About Bits and Boots -- Acknowledgements -- Copyright.