Intro -- Praise -- Title Page -- Copyright Page -- Dedication -- Preface -- Applause! -- Chapter 1 - The Chicago Pizza Principle -- The Trolley Story -- Chapter 2 - Red Carpet Arrivals -- University of WOW! -- Flawless Service with Celebrity Flair -- Chapter 3 - Give 'Em Their Chicken Soup -- These Are for Travis and Cody -- Chapter 4 - The Star of Your Show -- From the Back Room to Hollywood Glamour -- Chapter 5 - Star Power -- My Day at the Races -- Chapter 6 - Are You Anybody ? -- Silent Partners No Longer -- Chapter 7 - The Celebrity Next Door -- Go Jobing! -- Chapter 8 - Branding Ovations -- Plumbers . . . On the Red Carpet -- Chapter 9 - The Booger Principle -- Have the Courage to Tell the Truth Because You Care! -- Have the Courage -- To Tell the Truth -- Because You Care -- Chapter 10 - Be an A-List Customer -- The Last Flight of the Night -- A Cast of Real Characters -- Chapter 11 - That's a Wrap! -- Step One: Own Up -- Step Two: Dream Big -- Step Three: Decide on Tangible Results -- Step Four: Strategize and Prioritize -- Step Five: Take Action! -- Step Six: Review and Edit -- Step Seven: Celebrate -- Resources -- Bibliography -- About the Author -- Index.