WAILRC logo

Cover image for Principles of marketing / Armstrong, Denize, Volkov, Adam, Kotler, Ang, Love, Doherty, Van Esch.
Principles of marketing / Armstrong, Denize, Volkov, Adam, Kotler, Ang, Love, Doherty, Van Esch.
ISBN:
9781488626203
Title:
Principles of marketing / Armstrong, Denize, Volkov, Adam, Kotler, Ang, Love, Doherty, Van Esch.
Author:
Armstrong, Gary, author.
Edition:
8th edition.
Publication Information:
Port Melbourne : Pearson Education Australia.
Physical Description:
574 pages : illustrations, ; 28 cm.
General Note:
"Authorised adaption from the United States edition entitled Marketing: An Introduction, 14th edition, ©2020." -- T.p. verso.
Subject Term:
Customer relations -- Management -- Textbooks.

Marketing -- Textbooks.

Marketing -- Management -- Textbooks.
Added Author:
Armstrong, Gary,

Denize, Sara,

Volkov, Michael,

Adam, Stewart,

Kotler, Philip,

Ang, Swee Hoon,

Love, Anita,

Doherty, Sean,

van Esch, Patrick,
Format:
Books
Publication Date:
2021
Publication Information:
Port Melbourne : Pearson Education Australia.

Port Melbourne :

Pearson Education Australia,

2021.