The Constant Customer [electronic resource] : Keep Them Coming Back Again and Again and Again?

ISBN:

9781599964447

Title:

Author:

Doane, Darryl.

Personal Author:

Doane, Darryl.

Publication Information:

Amherst : HRD Press, 2008.

Physical Description:

1 online resource (108 p.)

General Note:

Description based upon print version of record.

Contents:

Acknowledgments; Introduction; Optimize the Customer Experience; Professionalize the Customer Moment; Tantalize the Customer Engagement; Initialize the Customer Episode; Mesmerize the Customer Event; Idealize the Customer Occasion; Zillionize the Customer Encounter; Exceptionalize the Customer Adventure; Service, Service, Service; Support - Ease Their burden; Encourage - Customer Involvement; Respect - Beyond the Golden Rule; Value - The Worth of Your Relationship; Initiate - First Impressions; Caring - The Foundation to Build On; Engage - Make it Happen!

Making Your Customer the Constant CustomerInsights and Actions to Be Taken; Final Thoughts; About the Author

Subject Term:

Customer relations --Management.

Added Author:

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2008

Publication Information:

Amherst : HRD Press, 2008.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.43	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

These are trying times. The economy has created an environment that forces customers to make more decisions, be more selective and cut back on items they may not have given a second thought to only a year ago. How can you ensure your company survives and thrives? The Constant Customer has the answer. It lays out the necessary guidelines to establishing the proper environment for the constant customer who comes back again and again and again. This book contains guidelines, suggestions, insights and actions to help you. It also offers actions to be taken immediately including always taking care of your customer, getting to know your customerOCOs business as well as you know your own, establishing trust, willingly educating your customers on your business, surprising your customers daily with your service and dealing with service problems and issues immediately. Obtaining the constant customer is not a spectator sport OCo it involves a total immersion and complete involvement. The Constant Customer will instill in you a devotion to these ideas and to creating an environment in which they can flourish."