Value Creation, Value Assessment and Value Capture from a Managerial Perspective.

ISBN:

9781783505104

Title:

Author:

Zahay, Debra.

Personal Author:

Zahay, Debra.

Physical Description:

1 online resource (181 pages)

Series:

Management Decision: Volume 52, Issue 1 ; v.52, 1

Management Decision: Volume 52, Issue 1

Contents:

Cover -- Editorial advisory board -- Value creation and organisational practices at firm boundaries -- Networked new service development process: a participant value perspective -- The theoretical foundations of value-informed pricing in the service-dominant logic of marketing -- Organizational design and pricing capabilities for superior firm performance -- Three strategies for customer value assessment in business markets -- Management of customer assets for increased value capture in business markets -- Capturing value from innovations: the importance of rent configurations -- Pricing capabilities: the design, development, and validation of a scale -- Pricing myopia: do leading companies capture the full value of their pricing strategies? -- 2013 Awards for Excellence.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Customer relations -- Congresses.;Customer services -- England.

Added Author:

Murphy, Patrick.

Liozu, Stpehan.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2014

Publication Information:

Bradford :

Emerald Publishing Limited,

2014.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.812	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

Faced with increased complexity and competitive intensity, firms have had to revisit their business positioning and adopt more impactful and differentiated business strategies. This constant demand for innovation, business model redesign and compelling marketing strategies have forced managers to pay closer attention to customer value and how they can create it, measure it and capture it. For the past few years, marketing and management scholars have placed customer value as one of their top research priorities. Given that most managers in firms create their own social construction of value and that the subject remains largely unexplored, we proposed a special call for paper to further explore this concept from an organizational and managerial perspective. This project aimed at developing knowledge for inquiry in three domains of customer value research: value creation, value assessment, and value capture. This E-book presents nine academic papers reviewing and discussing the three domains of value management. We hope to bring additional knowledge and to trigger additional research interests in this emerging field.