Hospitality and travel marketing / Alastair M. Morrison.

ISBN:

9781418016555

Title:

Author:

Morrison, Alastair M.

Personal Author:

Morrison, Alastair M.

Edition:

4th ed.

Publication Information:

Clifton Park, N.Y. : Delmar Cengage, c2010.

Physical Description:

xxv, 786 p : col. ill. ; 24 cm.

Contents:

1. Marketing Defined -- 2. Marketing Hospitality and Travel Services -- 3. The Hospitality and Travel Marketing Systems -- 4. Customer Behavior -- 5. Analyzing Marketing Opportunities -- 6. Marketing Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies, Positioning, and Marketing Objectives -- 9. The Marketing Plan and the 8 Ps -- 10. Product Development and Partnership -- 11. People: Services and Service Quality -- 12. Packaging and Programming -- 13. The Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

Subject Term:

Hospitality industry -- Marketing.

Tourism -- Marketing.

Format:

Books

Publication Date:

2010

Publication Information:

Clifton Park, N.Y. : Delmar Cengage, c2010.

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Shelf Number	Material Type	Copy	Shelf Location	Status
647.940688 MOR	Not for loan	1	Standard shelving location	Searching... Unknown
647.940688 MOR	Week loan	2	Standard shelving location	Searching... Unknown
647.940688 MOR	Week loan	3	Standard shelving location	Searching... Unknown
647.940688 MOR	Book	4	Standard shelving location	Searching... Unknown
647.940688 MOR	Book	5	Standard shelving location	Searching... Unknown

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Summary

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Chapter 1 Intro to Marketing

Chapter 2 Marketing Hospitality and Travel Services

Chapter 3 The Hospitality and Travel Marketing System

Chapter 4 Customer Behavior

Chapter 5 analyzing Marketing Opportunities

Chapter 6 Marketing research

Chapter 7 Marketing Strategy: Market Segmentation and Trends

Chapter 8 Strategies, Positioning, and Marketing Objectives

Chapter 9 The Marketing Plan and the 8 P's

Chapter 10 Product Development and Partnership

Chapter 11 People: Services and Service Quality

Chapter 12 Packaging and Programming

Chapter 13 The Distribution Mix and the Travel Trade

Chapter 14 Communications and th Promotional Mix

Chapter 15 Advertising

Chapter 16 Sales Promotion and Merchandising

Chapter 17 Personal Selling and Sales Management

Chapter 18 Public Relations and Publicity

Chapter 19 Pricing

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Bound With These Titles

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Summary

Summary

Table of Contents