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Publishing, BusinessNews.
Call Number
658.100298345
Publication Date
2014
Summary
This work offers a summary of the book: "Uncommon Service: How to Win by Putting Customers at the Core of Your Business" by Frances Frei's and Anne Morris.Summary of the ideas in Frances Frei's and Anne Morris' book: "Uncommon Service" explains that it's not enough to demand that employees deliver a great service. In other words, it is indispensable to design a business model so that all employees deliver excellent service as an every day occurrence. This summary provides a guideline in 5 steps to establish the cornerstones for delivering uncommon service on an ongoing basis.1. Service offeri
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Publishing, BusinessNews.
Call Number
658.812
Publication Date
2014
Summary
Complete summary of Richard C. Whiteley's book: "The Customer Driven Company: Moving from Talk to Action". This summary of the ideas from Richard C. Whiteley's book "The Customer Driven Company" shows that customer satisfaction is the key to a long-term, successful business. In his book, the author explains the seven fundamentals of a customer driven business. Successful companies will create a consumer vision, treat their feedback seriously and learn from others who deal with customers well. They will create a culture where every employee is interested in customer satisfaction and eliminate any procedure that hampers consumerâs gratification. Good businesses will not only say they care about their customers, they will show it. This summary is a must-read for any leader who wants to start focusing on customers and reaping the rewards. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your knowledge To learn more, read "The Customer Driven Company" and discover the key to success in today's competitive economy.
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Call Number
658.102093774
Publication Date
2014
Summary
Complete summary of Robert B. Tucker's book: "Managing the Future". This summary of the ideas from Robert B. Tucker's book "Managing the Future" shows how no business can afford to rest on its laurels and successes of the past. If thereâs one hallmark of long-term companies, itâs the ability to manage the future as well as the present. In his book, the author demonstrates how great companies do this and presents three strategies used by them which you can adapt and implement. This summary provides the key to constantly re-assessing your business in order to ensure future success. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your business knowledge To learn more, read "Managing the Future" and discover how you can manage the unpredictability of the future through systematic awareness and customer focus.
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Publishing, BusinessNews.
Call Number
658.120934589
Publication Date
2013
Summary
Complete summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want". This summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book, the authors explain these questions and the five principles that you can use to answer them in the best way possible. This summary also explores the best way to implement innovation and how to form the innovation team. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your knowledge To learn more, read "Innovation" and discover the key to implementing innovation and making it work to your company's advantage.
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Publishing, BusinessNews.
Call Number
658.100298345
Publication Date
2014
Summary
Complete summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit". This summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your marketing knowledge To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.
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2.0150
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Publishing, BusinessNews.
Call Number
658.10209345
Publication Date
2014
Summary
Complete summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules". This summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties â telemarketers, database marketers and direct marketing companies. In their book, the authors explain how the advent of a digital network in the form of the Internet shifts the balance of power back to the consumer. For the first time in history, the consumer will be able to hire an agent â in the form of an ââinformation intermediaryââ or an ââinfomediaryââ â to manage the collection and sale of personal information. This summary demonstrates the future consequences of this change and the key advantages it presents for customers. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your knowledge To learn more, read "Net Worth" and gain a valuable insight into the development of e-commerce.
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2.0078
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Publishing, BusinessNews.
Call Number
658.8658.872
Publication Date
2013
Summary
This work offers a summary of the book "FLIP THE FUNNEL: How to Use Existing Customers to Gain New Ones" by Joseph Jaffe. Using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers - advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what's on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end. What if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? In this wellwritten book, Joseph Jaffe learns how to grow the customer base from the inside out. An eyeopening book about customer loyalty and retention.
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2.0066
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Publishing, BusinessNews.
Call Number
658.200398475
Publication Date
2013
Summary
Complete summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance". This summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company. In their book, the authors demonstrate how these intangibles are the hardest aspects of your business for competitors to emulate, therefore making them all-important in the creation and maintenance of competitive edge. This summary shows the 12 drivers of the intangible economy and how you can measure and implement them in your business. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your knowledge To learn more, read "Invisible Advantage" and discover the key to using your intangible assets to boost your competitive advantage.
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1.9423
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Publishing, BusinessNews.
Call Number
658.20038745
Publication Date
2014
Summary
Complete summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies". This summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue growth directly, but to make improving your customers' lives your primary aim. This summary highlights five things that your company must do in order to satisfy this aim and drive growth. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your business knowledge To learn more, read "Grow" and follow the best practices of the world's high growth companies and focus on your customers.
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1.9315
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Publishing, BusinessNews.
Call Number
658.100298374
Publication Date
2013
Summary
Complete summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power". This summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his book, the author explains how earning and retaining your customers' trust means they will remain loyal customers in the future and will recommend you to their friends and family. This summary details exactly how you can act as an advocate by finding out your customers' needs and selling them solutions. By reading Glen Urban's advice, you will hold the key to finding customers that will stay loyal forever. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your knowledge To learn more, read "Don't Just Relate - Advocate" and find out why advocating for your customers will put you on the path to success.
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1.9177
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Publishing, BusinessNews.
Call Number
658.100292773
Publication Date
2014
Summary
Complete summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers". This summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is running out: traditional companies cannot ignore the internet for much longer and internet start-ups need to start generating profit soon. This summary presents three key objectives that companies should aim to achieve over the next five years if they want to win the battle and prosper. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your business knowledge To learn more, read "Now or Never" and find out why it is so important for companies to gain prominence on the internet in order to survive in the future.
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Electronic Resources
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1.9147
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Publishing, BusinessNews.
Call Number
658.20398475
Publication Date
2013
Summary
Complete summary of Ken Blanchard's, Jim Ballard's and Fred Finch's book: "Customer Mania : It's Never Too Late to Build a Customer-Focused Company"The review of the ideas in "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult to build your business going forward. Fortunately, any company large or small can achieve this. Note that you can't build a customer-focused company by emphasizing the results that you want to achieve. This is the equivalent of putting the cart before the horse. When you focus on results, getting people to do the right thing will be an effort - people will have to be convinced that's the right way to go. A much more effective idea is to concentrate on building your people first, and then they will just naturally take care of the customer in the ways you prefer. Get your people acting with passion and commitment and everything else will just naturally fall into place. With astute management, you'll even be able to create a self-perpetuating cycle where the work feeds the energy of the people involved, which in turn means the work gets done better, leading to increased levels of energy in the future and so on.Added-value of this summary: Save time Understand the key concepts Increase your business knowledge To learn more, read the summary of "Customer Mania" and succeed in business!.
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