by
Cartwright, Roger.
Call Number
658.812 CAR
Publication Date
2000
Format:
Books
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155272.1406
by
Brinkman, Rick.
Call Number
658.812 BRI
Publication Date
2006
Format:
Books
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3.3308
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by
Irons, Ken.
Call Number
658.812 IRO
Publication Date
1997
Format:
Books
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3.2881
by
Marvin, Bill.
Call Number
647.950688 MAR
Publication Date
1992
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix04/91029481.html
Publisher description http://www.loc.gov/catdir/description/wiley033/91029481.html
Publisher description http://www.loc.gov/catdir/description/wiley033/91029481.html
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3.1755
by
Raab, Gerhard.
Call Number
658.812 CUS
Publication Date
2008
Format:
Books
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2.7308
by
Saville, James.
Call Number
658 SAV
Publication Date
2002
Summary
Managing effectively: customer service, continuous improvement, innovation and change
Format:
Books
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2.7137
by
Tisch, Jonathan M.
Call Number
647.94068 TIS
Publication Date
2007
Summary
"Blending thought-provoking ideas with down-to-earth advice, this book reveals why creating an intimate, positive, and long-lasting connection with customers is the key to success for the twenty-first-century organization, and illustrates how leaders in any field can accomplish this goal. Entertaining and informative, Chocolates on the Pillow Aren't Enough offers a detailed look at how the right customer experience can produce long-lasting success for any organization."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036647.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036647-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036647-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036647-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036647-d.html
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2.5647
by
Armstrong, Gary, author.
Call Number
658.5 PRI
Publication Date
2021
Summary
Annotation. This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
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Books
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2.2872
by
Perlitz, Lee, author.
Call Number
338.4791 PER
Publication Date
2001 1999 1998 1997 1996
Format:
Books
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2.1156
by
Martin, William B.
Call Number
642.6 MAR
Publication Date
1987 1986
Format:
Books
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2.0125
by
Osborne, Christina.
Call Number
658.3145 OSB
Publication Date
2002
Format:
Books
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1.5877
by
Moscardo, Gianna, 1962-, author.
Call Number
338.4791 MOS
Publication Date
1999
Summary
Making Visitors Mindful sets out a series of principles to assist in communicating with visitors. These principles are applicable to a broad range of tourism and recreation settings and are based on a theory of how people deal with, learn, and use new information. This mindfulness/mindlessness model of human information processing has been tested and used in a range of business, educational, medical, and other social problems. Making Visitors Mindful offers: Principles and examples relevant and applicable to a broad range of tourism and recreation settings; directions for planning, design, and management of educational programs and other visitor communications services that are based on a large body of applied and relevant research evidence; and a theory which is easily assessable to managers and that can be used to generate ideas for communications with visitors in many different places.
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Books
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