by
Cartwright, Roger.
Call Number
658.812 CAR
Publication Date
2000
Format:
Books
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155272.1406
by
Brinkman, Rick.
Call Number
658.812 BRI
Publication Date
2006
Format:
Books
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3.3308
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by
Irons, Ken.
Call Number
658.812 IRO
Publication Date
1997
Format:
Books
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3.2881
by
Raab, Gerhard.
Call Number
658.812 CUS
Publication Date
2008
Format:
Books
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2.7308
by
Saville, James.
Call Number
658 SAV
Publication Date
2002
Summary
Managing effectively: customer service, continuous improvement, innovation and change
Format:
Books
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2.7137
by
Tisch, Jonathan M.
Call Number
647.94068 TIS
Publication Date
2007
Summary
"Blending thought-provoking ideas with down-to-earth advice, this book reveals why creating an intimate, positive, and long-lasting connection with customers is the key to success for the twenty-first-century organization, and illustrates how leaders in any field can accomplish this goal. Entertaining and informative, Chocolates on the Pillow Aren't Enough offers a detailed look at how the right customer experience can produce long-lasting success for any organization."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036647.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036647-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036647-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036647-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036647-d.html
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2.5647
by
Armstrong, Gary, author.
Call Number
658.5 PRI
Publication Date
2021
Summary
Annotation. This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
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Books
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2.2872
by
Perlitz, Lee, author.
Call Number
338.4791 PER
Publication Date
2001 1999 1998 1997 1996
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Books
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2.1156
by
Martin, William B.
Call Number
642.6 MAR
Publication Date
1987 1986
Format:
Books
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2.0125
by
Osborne, Christina.
Call Number
658.3145 OSB
Publication Date
2002
Format:
Books
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1.5877
by
Radford, Alison
Call Number
642.4 RAD
Publication Date
1990
Format:
Books
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0.2294
by
Stein, Andi, 1960-
Call Number
338.4791 STE
Summary
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
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