by
Conlow, Rick.
Call Number
658.812
Publication Date
2013
Format:
Electronic Resources
Relevance:
74599.0547
by
Doane, Darryl.
Call Number
658.43
Publication Date
2008
Summary
These are trying times. The economy has created an environment that forces customers to make more decisions, be more selective and cut back on items they may not have given a second thought to only a year ago. How can you ensure your company survives and thrives? The Constant Customer has the answer. It lays out the necessary guidelines to establishing the proper environment for the constant customer who comes back again and again and again. This book contains guidelines, suggestions, insights and actions to help you. It also offers actions to be taken immediately including always taking care
Format:
Electronic Resources
Relevance:
3.9133
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by
Buttle, Francis.
Call Number
658.812
Publication Date
2004
Summary
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format:
Electronic Resources
Relevance:
3.6357
by
Gulati, Ranjay.
Call Number
658.812
Publication Date
2010
Format:
Electronic Resources
Relevance:
3.3175
by
Yastrow, Steve.
Call Number
658.812
Publication Date
2007
Format:
Electronic Resources
Relevance:
3.2916
6.
by
Garber, Peter R.
Call Number
658.812 21
Publication Date
2007
Format:
Electronic Resources
Relevance:
3.2798
by
Frei, Frances.
Call Number
658.812
Publication Date
2012
Format:
Electronic Resources
Relevance:
3.2125
by
Media, IRB.
Call Number
658.81200000000001
Publication Date
2022
Format:
Electronic Resources
Relevance:
3.2122
by
Conlow, Rick.
Call Number
658.812 22
Publication Date
2009
Summary
They've been around since 1876. They're on every wall, desk and pocket in your life now. It's easy to take the phone for granted. But with all the millions companies spend to reach people on TV, radio, the internet and direct mail, it only takes one bad moment on the phone to lose a customer forever. Learn how to use the telephone properly and professionally and create telephone moments of magic for your customers.
Format:
Electronic Resources
Relevance:
3.1947
by
Searls, Doc.
Call Number
658.8342
Publication Date
2012
Summary
Caveat venditorlet the seller beware While marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls The Intention Economyone in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own waysall while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?.
Format:
Electronic Resources
Relevance:
3.1921
by
Rossman, J. Robert.
Call Number
658.812
Publication Date
2019
Summary
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
Format:
Electronic Resources
Relevance:
3.1891
by
Ragsdale, John.
Call Number
658.12
Publication Date
2014
Format:
Electronic Resources
Relevance:
3.1889
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