by
Marvin, Bill.
Call Number
647.950688 MAR
Publication Date
1992
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix04/91029481.html
Publisher description http://www.loc.gov/catdir/description/wiley033/91029481.html
Publisher description http://www.loc.gov/catdir/description/wiley033/91029481.html
Relevance:
3.1755
by
Saville, James.
Call Number
658 SAV
Publication Date
2002
Summary
Managing effectively: customer service, continuous improvement, innovation and change
Format:
Books
Relevance:
2.7137
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by
Armstrong, Gary, author.
Call Number
658.5 PRI
Publication Date
2021
Summary
Annotation. This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
Format:
Books
Relevance:
2.2872
by
Moscardo, Gianna, 1962-, author.
Call Number
338.4791 MOS
Publication Date
1999
Summary
Making Visitors Mindful sets out a series of principles to assist in communicating with visitors. These principles are applicable to a broad range of tourism and recreation settings and are based on a theory of how people deal with, learn, and use new information. This mindfulness/mindlessness model of human information processing has been tested and used in a range of business, educational, medical, and other social problems. Making Visitors Mindful offers: Principles and examples relevant and applicable to a broad range of tourism and recreation settings; directions for planning, design, and management of educational programs and other visitor communications services that are based on a large body of applied and relevant research evidence; and a theory which is easily assessable to managers and that can be used to generate ideas for communications with visitors in many different places.
Format:
Books
Relevance:
1.0481
by
Lundberg, Donald E.
Call Number
647.95 LUN
Publication Date
1993
Format:
Books
Relevance:
0.2236
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2003 2002
Format:
Books
Relevance:
0.1543
by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2007
Format:
Books
Relevance:
0.1414
by
Saee, John.
Call Number
647.94068 SAE
Publication Date
2006
Summary
"This timely book examines cross-cultural managerial communication competence and its application within the service industry. Focusing particularly on the hospitality and tourism industry, John Saee examines the cross-cultural implications of competence across all managerial functions: planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing." "This is the first detailed study - at a national level - of current psychological and sociological theories of intercultural communication, linked to an investigation of the management of cultural diversity in the workplace within a multicultural society, a study which has global implications. This cutting-edge research advances new modalities of best practice on managerial competence which can be equally applied to all other industries around the world confronted with cultural diversity in the workplace."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004796.html
Relevance:
0.1270
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
0.1195
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2006
Summary
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format:
Books
Relevance:
0.1132
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