by
Edvardsson, Bo, 1952-
Call Number
658.575 22
Publication Date
2006
Summary
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Format:
Electronic Resources
Relevance:
1.6696
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by
Innovation, Impact.
Call Number
658.812
Publication Date
2011
Summary
Dangerous Customer Services provides real help for real people in the real world. This book guide managers through the realities and practicalities of great customer service. Dangerous Customer Service shows the reader how to cover the basics: what customers expect from a service and what they will take for granted and how to create the magic that transforms that serivice into an extra special personal experience. Exercises and real-life examples will help the reader to learn and develop essential their customer services including loyalty, training your customer and services across cultures.
Format:
Electronic Resources
Relevance:
1.5437
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