by
Frei, Frances.
Call Number
658.812
Publication Date
2012
Format:
Electronic Resources
Relevance:
3.2125
by
Searls, Doc.
Call Number
658.8342
Publication Date
2012
Summary
Caveat venditorlet the seller beware While marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls The Intention Economyone in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own waysall while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?.
Format:
Electronic Resources
Relevance:
3.1921
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by
Rossman, J. Robert.
Call Number
658.812
Publication Date
2019
Summary
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
Format:
Electronic Resources
Relevance:
3.1891
by
Review, Harvard Business.
Call Number
658.812
Publication Date
2010
Summary
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers.
Format:
Electronic Resources
Relevance:
3.1565
by
Debruyne, Marion.
Call Number
658.812
Publication Date
2019
Summary
Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
Format:
Electronic Resources
Relevance:
3.0863
by
Adams, Rick.
Call Number
658.812
Publication Date
2019
Format:
Electronic Resources
Relevance:
3.0393
by
Newman, Martin.
Call Number
658.812
Publication Date
2018
Summary
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Format:
Electronic Resources
Relevance:
3.0287
by
Batat, Wided.
Call Number
664.00688
Publication Date
2019
Format:
Electronic Resources
Relevance:
1.8325
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