by
Osterwalder, Alexander.
Call Number
658.812
Publication Date
2015
Summary
The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business - creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and mana
Format:
Electronic Resources
Relevance:
2.0502
View Other Search Results
by
Finsterwalder, Jörg.
Call Number
338.761
Publication Date
2011
Summary
The articles comprising thisebook of Managing Service Quality represent a selection of revised papers originally submitted to the Services Marketing Track and presented at the Australian and New Zealand Marketing Academy (ANZMAC) annual conference held in Christchurch, New Zealand in December 2010. This internationally recognised conference was hosted by the College of Business and Economics at The University of Canterbury and was attended by over 400 delegates from 28 countries. The theme of the conference was "Doing More with Less". This theme proved to be both relevant and timely at a number of levels
Format:
Electronic Resources
Relevance:
0.9933
View Other Search Results
Limit Search Results
Narrowed by: