Cover image for Service Mining : Framework and Application.
Service Mining : Framework and Application.
ISBN:
9781606495759
Title:
Service Mining : Framework and Application.
Author:
Chang, Wei-Lun.
Personal Author:
Physical Description:
1 online resource (120 pages)
Contents:
Contents -- CHAPTER 1. Framework andOpportunities of ServiceMining -- CHAPTER 2. Mining Customer Valueon Services -- CHAPTER 3. Mining the Price of Service -- CHAPTER 4. Mining Cooperation ofServices -- CHAPTER 5. Mining Services in Customer Relationship Management -- CHAPTER 6. Discovering Service Failureand Recovery -- CHAPTER 7. Mining Service Brands -- CHAPTER 8. Toward Service Idealism -- Conclusion -- Notes -- References -- Index -- Ad page.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2014
Publication Information:
New York :

Business Expert Press,

2014.

©2014.