Cover; Service Business Development; Title; Copyright; Contents; Figures; Tables; Exhibits; Preface; Acknowledgements; Abbreviations; 1 Introduction; 1.1 Motivation; 1.1.1 Service business development as a response to commoditisation tendencies; Extension of service offerings; Extension of service offerings; Moving from being a product manufacturer to a service provider; Moving from being a product manufacturer to a service provider; 1.1.2 Economical and strategical arguments for moving towards services; Using service revenue as a performance indicator for moving toward services

Using service revenue as a performance indicator for moving toward servicesServices are more profitable than products; Services are more profitable than products; Services as a more stable source of revenue; Services as a more stable source of revenue; Services used for differentiating the total offering; Services used for differentiating the total offering; Service strategies creating sustainable competitive advantages; Service strategies creating sustainable competitive advantages; 1.1.3 Service business development as a trigger for changing the logic of value creation

1.2 Challenges of service business development(1) Dynamic capabilities necessary for service business development; (1) Dynamic capabilities necessary for service business development; (1) Dynamic capabilities necessary for service business development; (1) Dynamic capabilities necessary for service business development; (2) Changes in strategy necessary for service business development; (2) Changes in strategy necessary for service business development; (2) Changes in strategy necessary for service business development

(2) Changes in strategy necessary for service business development(3) Alignment of service strategies and operational capabilities; (3) Alignment of service strategies and operational capabilities; (3) Alignment of service strategies and operational capabilities; (3) Alignment of service strategies and operational capabilities; (4) Service strategies and capabilities from a network perspective; (4) Service strategies and capabilities from a network perspective; (4) Service strategies and capabilities from a network perspective

(4) Service strategies and capabilities from a network perspective(5) International aspects of service strategies and operational capabilities; (5) International aspects of service strategies and operational capabilities; (5) International aspects of service strategies and operational capabilities; (5) International aspects of service strategies and operational capabilities; (6) Service business development from the perspective of the supplier; (6) Service business development from the perspective of the supplier; (6) Service business development from the perspective of the supplier

(6) Service business development from the perspective of the supplier