by
Weinstein, Art.
Call Number
658.812
Publication Date
2019
Format:
Electronic Resources
Relevance:
3.0842
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by
Weinstein, Art.
Call Number
658.812
Publication Date
2012
Summary
Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal
Format:
Electronic Resources
Relevance:
2.6837
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