Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.
ISBN:
9781741031621
Title:
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.
Author:
Lovelock, Christopher H.
Personal Author:
Edition:
3rd ed.
Publication Information:
Frenchs Forest, N.S.W. : Prentice Hall, c2004.
Physical Description:
xii, 579 p. : ill., ports. ; 25 cm.
General Note:
Includes index.
Previous ed.: Pearson Education Australia, 2001.
Format:
Books
Publication Date:
2004
Publication Information:
Frenchs Forest, N.S.W. : Prentice Hall, c2004.