Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services [electronic resource] : Evidence from Korea and Taiwan

Cover image for Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services [electronic resource] : Evidence from Korea and Taiwan

ISBN:

9781317690917

Title:

Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services [electronic resource] : Evidence from Korea and Taiwan

Author:

Hong, Jung Kee.

Personal Author:

Hong, Jung Kee.

Publication Information:

Florence : Taylor and Francis, 2014.

Physical Description:

1 online resource (201 p.)

General Note:

Description based upon print version of record.

Contents:

""Cover""; ""Half Title""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""List of figures""; ""List of tables""; ""Acknowledgements""; ""List of abbreviations""; ""1 Introduction""; ""1.1 Background""; ""1.2 Critical issues of studies on cross-buying in East Asia""; ""1.3 Research questions and literature review""; ""1.4 Research design and methodology""; ""1.5 Research aims and contributions""; ""1.6 Structure of the book""; ""2 Review of literature""; ""2.1 Introduction""; ""2.2 Operationalization of culture: value and belief system approach""

""2.3 Cultural studies and customer behaviour: critical considerations""""2.4 Hofstedeâ€?s cultural dimensions: debates and beyond""; ""2.5 Asian cultures and collectivism: Confucian values""; ""2.6 Customer behaviour: relationship management and customersâ€? cross-buying intentions""; ""2.7 Cross-buying intentions in the financial services: Europe and Asia""; ""2.8 Significance of literature review""; ""2.9 Summary""; ""3 Conceptual model and methodology""; ""3.1 Introduction""; ""3.2 Conceptual model""; ""3.3 Variables and hypotheses""; ""3.4 Research design and methodology""

""3.5 Qualitative approach: interview design""""3.6 Quantitative approach: survey design""; ""3.7 Questionnaire and measurements design""; ""3.8 Summary""; ""4 Data collection and analysis""; ""4.1 Introduction""; ""4.2 Data collection and cross-cultural studies""; ""4.3 Data collection and characteristics""; ""4.4 Data analysis and findings""; ""4.5 Summary""; ""5 Discussion and future studies""; ""5.1 Introduction""; ""5.2 Results""; ""5.3 Managerial implications""; ""5.4 Limitations and future studies""; ""5.5 Summary""; ""6 Conclusion""

""6.1 Research questions and contributions of the book""""6.2 Review of the literature and the research gap""; ""6.3 Conceptual model and methodology""; ""6.4 Data analysis and discussion""; ""6.5 Managerial implications and future studies""; ""References""; ""Index""

Subject Term:

Banks and banking -- Customer services -- East Asia -- Cross-cultural studies.

Consumer behavior -- East Asia -- Cross-cultural studies.

Cross-selling financial services -- East Asia -- Cross-cultural studies.

Added Author:

Lee, You-il.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2014

Publication Information:

Florence : Taylor and Francis, 2014.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
332.17095	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America).

The book opens the view on the subject of customers' behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

Author Notes

Dr. Jung Kee Hong is an active contributor and researcher in the field of international business with focal interest of cross-cultural management, global consumer dynamics, marketing innovation and strategies, and entrepreneurship in different cultures. As a practitioner, he has produced various reports on customer behaviours and strategic positioning for multinational financial service companies, based on his 15 years experiences of working in the international financial services arena in New York, Seoul, Hong Kong, Taipei and Singapore.

Dr You-il Lee is Associate Professor in International Business and Deputy Director of the Australian Centre for Asian Business (ACAB) leading the research on Globalisation and Asian Capitalism in the International Graduate School of Business (IGSB) at University of South Australia. Professor Lee is a political economist, working on socio-economic and political changes and dynamics of globalization/regional integration in Northeast Asia. He has published many in leading journals in the areas of Asian Studies, Asian business management and Asian political economy. Professor Lee is currently completing a research book, The Impact of Foreign Multinational Corporations in South Korea: Evolution, Dynamics and Contradictions (Cheltenham: Edward Elgar).