Cover image for Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage.
Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage.
ISBN:
9781633697010
Title:
Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage.
Author:
Siggelkow, Nicolaj.
Personal Author:
Physical Description:
1 online resource (279 pages)
Contents:
Intro -- Contents -- Prologue: The Magic of Connected Strategy -- Ch. 1: The Connected Strategy Framework -- Part 1: The Rewards of Connected Strategies -- Ch. 2: Breaking the Trade-off between Superior Customer Experience and Lowering Costs -- Ch. 3: Workshop 1 -- Part 2: Creating Connected Customer Relationships -- Ch. 4: Recognize, Request, and Respond -- Ch. 5: Repeat -- Ch. 6: Workshop 2 -- Part 3: Creating Connected Delivery Models -- Ch. 7: Designing Connection Architectures -- Ch. 8: Revenue Models for Connected Strategies -- Ch. 9: Technology Infrastructure for Connected Strategies -- Ch. 10: Workshop 3 -- Epilogue: Seizing the Connected Strategy Potential -- Sources -- Index -- About the Authors and Acknowledgments.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Added Author:
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2019
Publication Information:
La Vergne :

Harvard Business Review Press,

2019.

©2019.