Cover image for Summary : How To Keep Customers Coming Back Again And Again.
Summary : How To Keep Customers Coming Back Again And Again.
ISBN:
9782806238917
Title:
Summary : How To Keep Customers Coming Back Again And Again.
Author:
Publishing, BusinessNews.
Personal Author:
Physical Description:
1 online resource (41 pages)
Contents:
Intro -- Title page -- Book Presentation -- Book Abstract -- About the Author -- Important Note About This Ebook -- Summary of Clued In (Lewis Carbone) -- 1. The Business Case for Managing Customer Experiences -- 1. Understand how the value proposition has evolved -- 2. Know the relationship between brands and experiences -- 3. Learn the dynamics of experience and value management -- 4. Focus on clues - the building blocks of experiences -- 5. Evolve your experience management expertise over time -- 2. A Toolkit for Managing Customer Experiences -- 1. Assessing Experiences -- 2. Auditing Experiences -- 3. Designing Experiences -- 4. Implementing Experiences -- 5. Stewarding Experiences -- About the Summary Publisher -- Copyright.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2013
Publication Information:
:

Primento Digital,

2013.

©2013.