by
Strouse, Karen G.
Call Number
384.0430688 22
Publication Date
2004
Summary
Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
Format:
Electronic Resources
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134465.2031
by
Bell, Chip R.
Call Number
658.812 BEL
Publication Date
2003
Format:
Books
Relevance:
3.2572
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by
Torres, Edwin N.
Call Number
658.812
Publication Date
2022
Format:
Electronic Resources
Relevance:
3.2298
by
Bell, Chip R.
Call Number
658.812 BEL
Publication Date
2013
Summary
The bestselling customer service management book-updated with fresh examples, new tools, and the latest, cutting-edge ideas.
Format:
Electronic Resources
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3.1567
by
Heskett, James L.
Call Number
658.812 SER
Publication Date
1997
Summary
"Why are a select few service firms better at what they do - year in and year out - than their competitors? James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Based on five years of research, the authors show how managers employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity."--BOOK JACKET.
Format:
Books
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3.1238
by
Weinstein, Art.
Call Number
658.812
Publication Date
2019
Format:
Electronic Resources
Relevance:
3.0842
by
Gage, Marty.
Call Number
658.812
Publication Date
2022
Format:
Electronic Resources
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2.1380
by
Osterwalder, Alexander.
Call Number
658.812
Publication Date
2015
Summary
The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business - creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and mana
Format:
Electronic Resources
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2.0502
by
Palmer, Adrian.
Call Number
658.12
Publication Date
2009
Summary
This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.
Format:
Electronic Resources
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1.9846
by
DiJulius, John R.
Call Number
658.812
Publication Date
2008
Summary
What's the Secrets? gives you an inside look at the world-class customer service strategies at today?s some of today?s best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world?s best customer service providers.
Format:
Electronic Resources
Relevance:
1.9106
by
Arussy, Lior.
Call Number
658.812 ARU
Publication Date
2008
Summary
Addressing all levels of the corporate ladder, from customer service to the CEO, this business-savvy handbook explores "The Excellence Myth," revealing a new philosophy of excellence to help individuals and organizations reach their performance potential. Including both personal anecdotes as well as the results of a 23,000-participant study, the book details the keys to expanding leadership skills, improving employee satisfaction and job performance, and securing customer loyalty. The guide also explains how making "The Daily Choice" will empower employees to reach new heights of excellence
Format:
Electronic Resources
Relevance:
1.8057
by
Wilson, Jerry R.
Call Number
658.812
Publication Date
2020
Format:
Electronic Resources
Relevance:
1.7384
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