by
Tomsen, Mai-lan.
Call Number
658.84 21
Publication Date
2003
Summary
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Format:
Electronic Resources
Relevance:
92250.7734
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by
Publishing, BusinessNews.
Call Number
658.81202854678
Publication Date
2013
Summary
This work offers a summary of the book "CUSTOMERS.COM - How To Create A Profitable Business Strategy For The Internet And Beyond by Patricia B. Seybold".Your existing customers hold the key to developing and implementing a successful e-commerce strategy.Get alongside your customers and find out exactly what they need -- what you can do for them to enhance the quality of their lives. Then figure out how to deliver your products and/or services effectively and efficiently. Develop ways to make doing business with your company direct and straightforward. Incorporate the new communications techno
Format:
Electronic Resources
Relevance:
2.3363
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