by
Lovelock, Christopher H.
Call Number
658.8009 LOV
Publication Date
2011
Summary
Summary: Combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. Patterson, University of NSW, Australia.
Format:
Books
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1.5070
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by
Lovelock, Christopher H.
Call Number
658.8 LOV
Publication Date
2004
Format:
Books
Relevance:
1.2376
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