by
Debruyne, Marion.
Call Number
658.812
Publication Date
2019
Summary
Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
Format:
Electronic Resources
Relevance:
1.8909
by
Ulwick, Anthony W., 1957-
Call Number
658.575 ULW
Publication Date
2005
Summary
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.
Format:
Books
Relevance:
0.1413
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by
Lorange, Peter.
Call Number
387.5068 22
Publication Date
2005
Summary
This book is about developing implementable strategies for shipping firms. It opens with an initial historical retrospective that highlights cases on A.P. Moller-Maersk and Leif Hoegh and Co. Here the reader is introduced to the global nature of competition in shipping, as well as the volatility of shipping markets. The book then turns to the question of how to play these markets. It looks at commodity based shipping company strategies for the bulk carrier, tanker container-ship and other segments. Here, the focus is on both going long-short, in-out, and maintaining a low cost base. Next is a.
Format:
Electronic Resources
Relevance:
0.0990
by
Tsiotsou, Rodoula H.
Call Number
338.4791 22
Publication Date
2012
Summary
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format:
Electronic Resources
Relevance:
0.0816
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