Special events : the roots and wings of celebration / Joe Goldblatt.

ISBN:

9780471738312

Title:

Author:

Goldblatt, Joe Jeff, 1952-

Personal Author:

Goldblatt, Joe Jeff, 1952-

Edition:

5th ed.

Publication Information:

Hoboken, N.J. : John Wiley & Sons, c2008.

Physical Description:

xxix, 498 p., [16] p. of plates : ill. (some col.) ; 25 cm.

Series:

The Wiley event management series

Series Title:

The Wiley event management series

General Note:

Previous editions have different subtitles.

Contents:

PART ONE: Theory of Event Leadership -- Chapter 1. Welcome to Event Leadership -- Chapter 2. Models of Global Event Leadership -- PART TWO: Event Administration -- Chapter 3. Developing and Implementing the Event Plan -- Chapter 4. Event Leadership Through Human Resource and Time Management -- Chapter 5. Financial Administration -- PART THREE: Event Coordination -- Chapter 6. Managing Vendor Contracts -- Chapter 7. On-Site Event Production -- PART FOUR: Event Marketing -- Chapter 8. Advertising, Pubic Relations, Promotions, and Sponsorship -- Chapter 9. Online and Consumer Generated Media -- PART FIVE: Legal, Ethical, and Risk Management -- Chapter 10. Risk Management: Legal and Financial Safeguards -- Chapter 11. Inclusivity, Morality, Law, and Ethics in Event Management -- PART SIX: Technology and Professional Development -- Chapter 12. Technology and Modern Event Management -- Chapter 13. Career Development, Advancement and Sustainable Success -- Chapter 14. Best Practices in Event Leadership -- Chapter 15. Case Studies in Event Leadership -- APPENDICES: Appendix 1. References -- Appendix 2. Organizations and Resources -- Appendix 3. Internet Sites -- Appendix 4. Periodicals -- Appendix 5. APEX resources -- Appendix 6. Directories -- Appendix 7. Audio and Visual Resources -- Appendix 8. Software -- Appendix 9. Sample Client Agreement -- Appendix 10. Sample Vendor Agreement -- Appendix 11. Sample Insurance Certificate -- Appendix 12. Sample Catering Menus -- Appendix 13. Sample Incident Report -- Appendix 14. Sample Purchase Order -- Appendix 15. Sample Event Evaluation -- Appendix 16. Sample Event Attendee Survey -- Appendix 17. International Special Events Society Code of Ethics.

Subject Term:

Special events -- Management.

Format:

Books

Publication Date:

2008

Publication Information:

Hoboken, N.J. : John Wiley & Sons, c2008.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 GOL	Book	3	Standard shelving location	Searching... Unknown

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Summary

From the foremost authority, the definitive guide to your career as an event leader!

Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.

New and revised materials in this edition include:

New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

Author Notes

Joe Goldblatt is the Senior Lecturer in the School of Tourism and Hospitality Management at Temple University, as well as their Executive Director for Professional Development and Strategic Partnerships.

Foreword	p. ix
Preface	p. xi
Acknowledgments	p. xxvii
Part 1 Theory of Event Leadership
Chapter 1 Welcome to Event Leadership	p. 3
Chapter 2 Models of Global Event Leadership	p. 37
Part 2 Event Administration
Chapter 3 Developing and Implementing the Event Plan	p. 71
Chapter 4 Event Leadership through Human Resource and Time Management	p. 117
Chapter 5 Financial Administration	p. 143
Part 3 Event Coordination
Chapter 6 Managing Vendor Contracts	p. 171
Chapter 7 On-Site Event Production	p. 207
Part 4 Event Marketing
Chapter 8 Advertising, Pubic Relations, Promotions, and Sponsorship	p. 261
Chapter 9 Online and Computer-Generated Media	p. 295
Part 5 Legal, Ethical, and Risk Management
Chapter 10 Risk Management: Legal and Financial Safeguards	p. 307
Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Leadership	p. 333
Part 6 Technology for Professional Development
Chapter 12 Technology for Modern Event Leadership	p. 355
Chapter 13 Career Development, Advancement, and Sustainable Success	p. 367
Chapter 14 Best Practices in Event Leadership	p. 393
Chapter 15 Case Studies in Twenty-First-Century Event Leadership	p. 401
Appendices
Appendix 1 References	p. 417
Appendix 2 Organizations and Resources	p. 430
Appendix 3 Internet Sites	p. 441
Appendix 4 Periodicals	p. 451
Appendix 5 APEX Resources	p. 454
Appendix 6 Directories	p. 456
Appendix 7 Audio and Video Resources	p. 460
Appendix 8 Software	p. 462
Appendix 9 Sample Client Agreement	p. 464
Appendix 10 Sample Vendor Agreement	p. 467
Appendix 11 Sample Insurance Certificate	p. 470
Appendix 12 Sample Catering Menu	p. 472
Appendix 13 Sample Incident Report	p. 474
Appendix 14 Sample Purchase Order	p. 477
Appendix 15 Sample Event Evaluations	p. 479
Appendix 16 Sample Event Survey	p. 484
Appendix 17 International Special Events Society Principles of Professional Conduct and Ethics	p. 487
Index	p. 489

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Bound With These Titles

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Summary

Summary

Author Notes

Table of Contents