Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- About the Contributors -- Introduction to the Series -- Preface -- Case 1 Event Concepts For Place Activation -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1: The Use of Events for Placemaking -- Step 2: Case 1 and Brainstorming an Event Concept -- Step 3: The Stirling Laneways -- Cases -- Case 1: The Stirling Market and the Stirling Business Community -- Case 2: The Stirling Laneways -- References / Further Reading -- Case 2 Place Planning With Placemaking Principles -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Step 5 -- Step 6 -- References / Further Reading -- Case 3 Outdoor Music Festivals and Environmental Sustainability: Initiatives and Practice -- Learning Objectives -- Duration -- Target Audience -- Teaching Instructions -- Option 1 (1 Hour) -- Option 2 (Hour 2) -- Takeaway Assessment -- Case -- Introduction -- Body & -- Soul Festival, Ireland -- References / Further Readings -- Case 4 Klein Karoo National Arts Festival: A Cultural Affair -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Workshop exercise 1: Stakeholder Analysis of Periodic Hallmark Events -- Introduction (15 Minutes) -- Brief Presentation (10 Minutes) -- Group Brainstorm (20 Minutes) -- Stakeholder Template Worksheet (30 Minutes) -- Group Presentation (20 Minutes) -- Integration (10 Minutes) -- Scenario Creation (15 Minutes) -- Scenario Discussion (15 Minutes) -- Feedback Session (15 Minutes) -- Feedback Forms (7 Minutes) -- Closure (3 Minutes).

Workshop exercise 2: Leveraging Endorsements and Event Management for Brand Enhancement and Nation-Building -- Introduction (15 Minutes) -- Group Discussion (20 Minutes) -- Designing a Strategy (20 Minutes) -- SWOT Analysis (25 Minutes) -- Brainstorming Session (25 Minutes) -- Group Presentation (10 Minutes) -- Activity 3: Integration Exercise (30 Minutes) -- Open Floor Discussion (10 Minutes) -- Feedback Forms (5 Minutes) -- Introduction (10 Minutes) -- Group Discussion (20 Minutes) -- Presentation (15 Minutes) -- Instructor-led Discussion (15 Minutes) -- Role-play Activity (20 Minutes) -- Conclusion and Feedback (10 Minutes) -- Exercise 4 - The Socio-Economic Impacts of Hallmark Events - A Deep Dive Into the Klein Karoo National Arts Festival (KKNK) -- Introduction (15 Minutes) -- Reading and Reflection (20 Minutes) -- Group Discussion (30 Minutes) -- Group Presentations (30 Minutes) -- Consolidation and Reflection (15 Minutes) -- Conclusion (10 Minutes) -- Case -- References / Further Reading -- Case 5 Stakeholders In Contention: LGBTQ+ Mardi Gras -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1 (15 Minutes) -- Step 2 (10 Minutes) -- Step 3 (15 Minutes) -- Step 4 (15 Minutes) -- Step 5 (20 Minutes) -- Step 6 (15 Minutes) -- Case -- The Sydney Gay and Lesbian Mardi Gras (SGLMG) -- The Wagga Wagga Mardi Gras (WWMG) -- References / Further Reading -- Case 6 We Don't Want It Like That: Gaining Community Support for Event Hosting -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Phase 1 -- Step 1 - Case Introduction and Reflective Thinking -- Step 2 - Town Hall Meeting Commences -- Step 3 - Discussions Begin -- Phase 2 -- Step 1 - Preparation and Reflective Thinking -- Step 2 - Town Hall Meeting Commences.

Step 3 - Strategising to Leverage the Event -- Step 4 - Concluding Remarks -- Case -- Background -- An Event to Revitalise the Community -- The Event -- After the Event -- Luville Music Fest 2 -- Acknowledgment -- References / Further Reading -- Case 7 A Vegan Festival In A Non-Vegan Destination -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Case -- Phase I -- Questions -- Phase II -- Questions -- References / Further Reading -- Case 8 Pros and Cons of Diaspora Festivals -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Case -- References / Further Reading -- Case 9 Events, Place Activation and Sustainability -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1: Event Conceptualisation -- Step 2: Event Planning -- Step 3: Event Staging -- Step 4: Event Evaluation -- Step 5: Self-Reflection -- Case -- Building the Organisation Context -- Understanding the Stakeholder Needs and Developing the Concept -- Planning and Staging the Event -- Evaluating the Event -- References / Further Reading -- Case 10 Putting The 5ws Into Context: Organising Course Live Events -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Blind Dinner Event -- Case -- References / Further Reading -- Case 11 A Diagnostic Framework For Entrepreneurial Change and Innovation In Events -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Case -- Entrepreneurial Strategy for Events -- Entrepreneurial Culture for Events -- Events Communities and External Stakeholders.

Events Ecosystems -- Future Societal Innovation Challenges for the Events Industry -- Case Study Task -- References / Further Reading -- Case 12 Preventing A Festival Fiasco: Preparing for the Unexpected -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Phase 1 (50 Minutes) -- Phase 2 (50 Minutes) -- Phase 3 (50 Minutes) -- Case -- The Enchanted Forest Music Festival -- References / Further Reading -- Case 13 Redesigning A Fair Using The Six Thinking Hats Method -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Step 5 -- Case -- References / Further Reading -- Case 14 Improving The Festival Experiences of Solo Attendees -- Learning Objectives -- Duration -- Target Audience -- Teaching Instructions -- Takeaway Assessment -- Case -- References / Further Reading -- Case 15 How To Make Live Music Events Safer For Everyone? -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1: Self-Study (2-4 Hours) -- Step 2: Discussion On Safer Spaces Policies and Evaluation of Scenarios (2 Hours) -- Step 3: Definition of a Safer Space Policy (2 Hours) -- Step 4: Presentations of Safer Space Policies (2 Hours) -- Case -- References / Further Reading -- Case 16 The Future of Events: How Artificial Intelligence Can Play a Role -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Stage 1: Scenario Planning (60 Minutes) -- Stage 2: Infographic Preparation (60 Minutes) -- Background for Teachers -- Case -- Stage 1 -- Stage 2 -- References / Further Reading -- Case 17 The Best of Both Worlds: Hybrid Festivals and Inclusivity -- Learning Objectives -- Duration.

Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Phase 1: Discussion -- Step 1: Write, Pair, Share (30 Minutes) -- Step 2: Concept Overview (15 Minutes) -- Phase 2: Mind Mapping -- Step 1: Group Mind Mapping (40 Minutes) -- Step 3: Sharing Findings (20 Minutes) -- Phase 1: Recap and Intro (15 Minutes) -- Phase 2: Mind Mapping of Festival Case Study (30 Minutes) -- Phase 3: Identifying Digital/online Platforms for Hybrid Festival (30 Minutes) -- Phase 4: Develop Criteria for Selecting an Online Platform for Your Case Study (20 Minutes) -- Take-home Group Assignment: 2-Minute Elevator Pitch -- Break Suggestions -- Case -- Community-run, Hybrid, Rural Jazz Festival -- References / Further Reading -- Case 18 Bidding For The World Tennis Championship -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Step 1 -- Step 2 -- Step 3 -- Case -- Background to the ITF World Individual Championship -- Info for the FED Team -- Info for the HOTEL Team -- References / Further Reading -- Case 19 Bidding For Events Through Responding To Requests For Proposals -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Case -- Background -- Victoria Park -- About Celia -- The Problem -- References / Further Reading -- Case 20 Stand Layout In A Restricted Festival Space -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Case -- The Artichoke Festival - Part I -- The Future of the Festival - Part II -- References / Further Reading -- Case 21 Sponsorship or Selling Out?: The Ethics of Event Sponsorships -- Learning Objectives -- Duration -- Target Audience -- Teaching Methods and Equipment -- Teaching Instructions -- Stage 1: Individual Preparation (15 Minutes).

Stage 2: Facilitator-Led Brainstorming (30 Minutes).