Cover -- Half Title -- Endorsement Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- List of tables -- Acknowledgements -- List of contributors -- Introduction -- The structure of the handbook -- Part I: Setting the scene for wine tourism -- Part II: Profiling and segmentation of the wine tourism market -- Part III: Wine tourism as an instrument for the regional development -- Part IV: New approaches and practices in wine tourism marketing -- Part V: The wine tourism experience: management and success stories -- Part VI: Innovations and technological advancements in wine tourism -- Part VII: Terroir sustainability and cultural constructs in wine tourism -- References -- Part I: Setting the scene for wine tourism -- Chapter 1: The growth and evolution of global wine tourism -- An introduction to wine tourism -- Historical evolution of wine tourism -- Developing wine tourism destinations -- Emerging trends in wine tourism -- Experiential learning programs -- Wine villages and museums -- Wine festivals and events -- Unique tour options -- Wine cruise liners -- Innovative collaboration -- Wine clubs -- Wine tour operators (or intermediaries) -- Direct to consumers (DTC) -- Wine hotels -- Other floating trends in wine tourism -- Conclusion and implications -- References -- Chapter 2: Nature and significance of wine tourism: An Australian perspective -- Discussion -- Conclusion -- Implications -- References -- Chapter 3: Conceptualization of the winescape framework -- Introduction -- Winescape literature -- Towards a proposed winescape framework -- Conclusion -- Implications -- References -- Chapter 4: Contributions of wine routes and trails to wine tourism experiences -- Introduction -- Research on the tourist experience -- Conceptual framework -- Actor-network theory.

Symbolic translation - theme generator -- Material translation - movement guide -- Affective translation - comforter -- Conclusion -- References -- Chapter 5: Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India -- Introduction -- Review of the literature -- The need for a regulatory system in wine tourism -- Ethical considerations and wine tourism -- Methodology -- A review of wine regulations in Maharashtra, India -- The Indian wine story -- Wine policy of Maharashtra -- Wine industry regulations in Maharashtra -- Other wine industry promotion initiatives -- Wine tourism in Nashik and the ethical dimension -- Religion and alcohol consumption in India - ideological underpinning -- Religious tourism in Nashik -- Discussion -- Ethical dimensions and impact on wine tourism policymaking -- Impact of present policies and regulations on wine tourism -- Implications and conclusion -- References -- Chapter 6: Exploring co-creation process in the wineries: The relevance of social partner characteristics -- Introduction -- Theoretical background -- Methodology -- Organizational capability -- Organizational structure -- Commercial/marketing structure -- Sales team quality -- Social events -- Wine tastings -- Business lunches and dinners -- Vineyard/winery visits -- Players' history -- Reputation -- Family company -- Company history -- Conclusion and implications -- Limitations -- Further research opportunities -- References -- Chapter 7: Wine tourism in Canada -- Introduction -- History of wine in Canada -- Wine in the beginning -- Prohibition -- Wine quality: post-prohibition to present -- Wine tourism regions -- Ontario -- Niagara Region: the main region -- Prince Edward: the newcomer -- The Okanagan Valley: the 'Napa' of Canada -- Other Regions -- Nova Scotia: growing and growing.

Quebec: thanks to hybridization -- Conclusion -- Implications -- References -- Chapter 8: Key challenges in global wine tourism -- Introduction -- Special interest tourism in wine context -- Global characterization of wine and wine tourism sectors -- Key challenges in global wine tourism -- The wine tourists' profile -- Conclusions of case study -- Implications -- Suggestions to the wine tourism sector and future research -- References -- Part II: Profiling and segmentation of the wine tourism market -- Chapter 9: Understanding the wine tourism markets -- Introduction -- Old World wine tourism markets -- France -- Italy -- Spain -- Portugal -- Germany -- New World wine tourism destinations -- United States -- South Africa -- New Zealand -- Australia -- Chile -- Emerging World wine tourism destinations -- China -- Thailand -- Conclusion -- Implications -- References -- Chapter 10: Wine tourism and consumer behavior -- Introduction -- Review of the literature -- Individual decision making in tourism -- Extending wine tourism theory -- Methodology -- Survey design and data collection -- Defining wine travelers -- Notes : -- Results -- Factors influencing wine travelers' decisions -- Factors influencing wine travelers' onsite behavior -- Conclusions -- Implications -- References -- Chapter 11: Preferences and characteristics of wine tourists -- Understanding consumer behavior -- Consumer needs and preferences -- Personality traits and consumer behavior -- Consumer profile of wine tourists -- Participants in wine fairs and festivals -- Conclusion -- Implications -- References -- Chapter 12: Wine tourism's institutional framework and governing system: Evidence from Portugal and six international reference markets as benchmarks -- Introduction -- Literature review -- Governance systems -- Multilevel destination strategies and destination capabilities.

Methodology -- Results and discussion -- Conclusion -- Implications -- Appendices -- Acknowledgements -- Note -- References -- Chapter 13: Wine tourist motivations and perceptions of destination attributes -- Introduction -- Motivation theories -- Push motivators in wine tourism -- Educational experience -- Escapism -- Social need -- Adventure -- Product involvement -- Pull motivators in wine tourism -- Wine tasting opportunity -- Wine quality -- Product marketing -- Winescape -- Destination image -- Entertainment -- Importance of understanding motivations in wine tourism -- Conclusion -- Implications -- References -- Chapter 14: Wine consumers' knowledge of wine and their wine self-confidence in different sales contexts -- Introduction -- Segmentation of wine consumers -- The complexity associated with wine choices -- Consumers' wine knowledge -- Elements of wine knowledge -- Types of wine knowledge -- Choosing wine at off-premise and on-premise sales locations -- Consumers' wine self-confidence (WSC) -- An explication of consumer self-confidence (CSC) -- Consumers' wine self-confidence (WSC) -- An exploration of South African consumers' WSC in different sales locations -- Methodology -- Results -- Conclusion -- Academic implications -- Marketing implications -- References -- Chapter 15: The emerging wine tourist: Perspectives of multicultural, first-time winery visitors -- Introduction -- Background -- Multicultural consumers' perspective of the wine industry -- Literature review -- Subjects -- Course and assignment -- Methodology -- Analysis -- Watson tone analyzer, overall emotion, and distinct emotions -- Grounded theory analysis -- Knowledge of the tasting room staff's contribution to the winescape -- Significance of traveling to the region -- Students' technical knowledge of the factors that affect the taste of wine.

Students' likelihood to recommend or return to a winery -- Results -- Conclusion -- Implications of the study -- References -- Chapter 16: Senior travelers and wine tourism experience: Opportunities of an evolving market segment -- Introduction -- Senior travelers: an attractive segment for wine tourism -- Applying the experience economy model to wine tourism -- The element of education (active participation + absorption quadrant) -- The element of entertainment (passive participation + absorption quadrant) -- The element of escapism (active participation + immersion) -- The element of aesthetics (passive participation and immersion) -- Conclusions -- Implications -- Acknowledgements -- References -- Part III: Wine tourism as an instrument for regional development -- Chapter 17: Wine tourism: A story rooted in place -- Introduction -- Wine and place -- A natural pairing -- Wine tourism destinations -- Destination narratives -- Foodways and wine tourism -- Understanding foodways -- Foodways as expressions of destination identity -- Foodways as connections to place -- Tastes of place -- More than a wine tourism destination -- Elevating the visitor experience -- Connecting wine tourism to a broader destination identity -- Checklist for wine tourism destination developers -- Checklist for wine tourism businesses -- Moving forward with resilience -- References -- Chapter 18: Strategies for developing wine tourism destinations: The case of the Douro Valley (Portugal) -- Introduction -- Douro Valley: a wine tourism destination -- Methodology -- SWOT analysis -- Definition of the objectives -- Strategic options: tourism products, markets, and positioning -- Marketing mix policies -- Product -- Price -- Communication -- Distribution -- People -- Processes -- Physical evidence -- Action plan -- Conclusion -- References.

Chapter 19: Wine tourism development: From the host community's perspective.