FOOD & -- DRINK TOURISM- FRONT COVER -- FOOD & -- DRINK TOURISM -- COPYRIGHT -- CONTENTS -- ABOUT THE AUTHOR -- ACKNOWLEDGEMENTS -- INTRODUCTION (AN APPETISER) -- PART ONE- THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM -- CHAPTER 1- WHAT IS FOOD AND DRINK TOURISM? -- CHAPTER 2- A HISTORY OF CULINARY EXPLORATION AND FOOD TOURISM -- CHAPTER 3- IDENTITY DEVELOPMENT AND THE CULTURAL DIMENSION OF FOOD AND DRINK -- CHAPTER 4- NICHE TOURISM AND THE GROWTH OF FOOD-INSPIRED TRAVEL -- CHAPTER 5- THE GLOBALISATION AND LOCALISATION OF FOOD AND DRINK -- CHAPTER 6- FOOD, TOURISM AND AGRICULTURAL POLICY -- CHAPTER 7- WINE TOURISM AND THE DEVELOPMENT OF 'WINESCAPES' -- PART TWO- THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM -- CHAPTER 8- MARKETING AND BRANDING FOOD AND DRINK TOURISM -- CHAPTER 9- THE ROLE OF MEDIA AND SOCIAL MEDIA IN PROMOTING FOOD AND DRINK TOURISM -- CHAPTER 10- MANAGING FOOD TOURISM: ON-SITE MARKETING AND INTERPRETATION -- CHAPTER 11- FOOD ASSURANCE SCHEMES, ORGANISATIONS AND INITIATIVES -- PART THREE- FOOD AND DRINK ATTRACTIONS AND EVENTS -- CHAPTER 12- THE TRANSFORMATION OF PLACE THROUGH FOOD AND DRINK -- CHAPTER 13- FOOD AND DRINK FESTIVALS, EVENTS AND MARKETS -- CHAPTER 14- FOOD- AND DRINK-INSPIRED EVENTS: THE WEIRD AND WONDERFUL -- CHAPTER 15- FOLLOWING FOOD AND DRINK: TOURS, TRAILS AND ROUTES -- CHAPTER 16- FOOD AND DRINK VISITOR ATTRACTIONS -- CHAPTER 17- BEVERAGE TOURISM: DRINKING TO EXPERIENCE PEOPLE AND PLACE -- CHAPTER 18- THE ROLE OF FOOD AND DRINK TOURISM IN SUSTAINABLE DEVELOPMENT -- CHAPTER 19- WHEN CONSUMERS BECOME PRODUCERS -- CHAPTER 20- THE FOOD AND DRINK TOURISM SUPPLY CHAIN -- CHAPTER 21- LOCAL FOOD AND DRINK IN THE HOSPITALITY SECTOR -- CHAPTER 22- THE FUTURE OF FOOD AND DRINK TOURISM -- REFERENCES -- INDEX.