by
Yeoman, Ian.
Call Number
658.456 FES
Publication Date
2004
Summary
This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events, together with case studies from Europe, New Zealand, Australia and the USA.
Format:
Books
Relevance:
1.6104
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by
Yeoman, Ian.
Call Number
394.2068 FES
Publication Date
2009
Summary
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Format:
Electronic Resources
Relevance:
1.6034
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