Festival and events management : an international arts and culture perspective / edited by Ian Yeoman [and 4 others].

ISBN:

9780750658720

Title:

Author:

Yeoman, Ian.

Publication Information:

Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.

Physical Description:

xxi, 418 pages : illustrations, maps ; 24 cm.

Contents:

Foreword / Peter Irvine -- Foreword / Peter Lederer -- 1. Introduction to arts, culture and leisure / Jane Ali-Knight and Martin Robertson -- 2. An overview of events management / Galal Salem, Eleri Jones and Nigel Morgan -- 3. Festivals, events and the destination / Ros Derrett -- 4. Event design and management: ritual sacrifice? / Steve Brown and Jane James -- 5. Visitor management for festivals and events / Ian Yeoman, Martin Robertson and Una McMahon-Beattie -- 6. Service quality and managing your people / Siobhan Drummond and Heather Anderson -- 7. Implications and use of information technology within events / Karl Knox -- 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing / Martin Robertson and Kenneth MacMillan Wardrop -- 9. Marketing information for the events industry / Emma Wood -- 10. Merchandising and retail / Stephen A. Doyle -- 11. Festival and event catering operations / Kevin Fields and Paul Stansbie -- 12. Principles and applications in ticketing and reservations management / Zuleika Beaven and Chantal Laws -- 13. The potential for revenue management in festivals and events / Una McMahon-Beattie and Ian Yeoman -- 14. Politics, public policy and the destination / C. Michael Hall and Kristy Rusher -- 15. Event management for the arts: a New Zealand perspective / Lee Harrison and Fiona McDonald -- 16. The economics and evaluation of festivals and events / Jack Carlsen -- 17. A strategic approach for the use of sponsorship in the events industry, in search of a return on investment / Guy R. Masterman -- 18. The behavioural aspects of financial management / Razaq Raj -- 19. Risk and decision making in events management / Phyllis Laybourn -- 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival / Peter Mason and John Beaumont-Kerridge -- 21. Wine tourism events: Apulia, Italy / Marina Novelli -- 22. Edinburgh's Winter Festival / Kenneth MacMillan Wardrop and Martin Robertson -- 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival / Paul Walters and Razaq Raj -- 24. The Anglesey Sea Symposium, UK / Lester D. Matthews -- 25. A critical examination of Sydney's 2000 Olympic Games / Gordon Waitt.

Subject Term:

Festivals -- Management.

Special events -- Management.

Added Author:

Yeoman, Ian.

Format:

Books

Publication Date:

2004

Publication Information:

Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.

Amsterdam, The Netherlands ; London :

Elsevier Butterworth-Heinemann,

c2004.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 FES	Book	1	Standard shelving location	Searching... Unknown

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Summary

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Peter IrvinePeter LedererJane Ali-Knight and Martin RobertsonGalal Salem and Eleri Jones and Nigel MorganRos DerrettSteve Brown and Jane JamesIan Yeoman and Martin Robertson and Una McMahon-BeattieSiobhan Drummond and Heather AndersonKarl KnoxMartin Robertson and Kenneth MacMillan WardropEmma WoodStephen A. DoyleKevin Fields and Paul StansbieZuleika Beaven and Chantal LawsUna McMahon-Beattie and Ian YeomanC. Michael Hall and Kristy RusherLee Harrison and Fiona McDonaldJack CarlsenGuy R. MastermanRazaq RajPhyllis LaybournPeter Mason and John Beaumont-KerridgeMarina NovelliKenneth MacMillan Wardrop and Martin RobertsonPaul Walters and Razaq RajLester D. MatthewsGordon Waitt

Foreword	p. vii
Foreword	p. ix
Contributors	p. xi
Introduction	p. xix
Part A Festivals, events and the cultural experience
1 Introduction to arts, culture and leisure	p. 3
2 An overview of events management	p. 14
3 Festivals, events and the destination	p. 32
Part B Managing the arts, culture and leisure experience
4 Event design and management: ritual sacrifice?	p. 53
5 Visitor management for festivals and events	p. 65
6 Service quality and managing your people	p. 80
7 Implications and use of information technology within events	p. 97
Part C Marketing, revenue and retail operations
8 Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing	p. 115
9 Marketing information for the events industry	p. 130
10 Merchandising and retail	p. 158
11 Festival and event catering operations	p. 171
12 Principles and applications in ticketing and reservations management	p. 183
13 The potential for revenue management in festivals and events	p. 202
Part D Policies and strategies of art and leisure event management
14 Politics, public policy and the destination	p. 217
15 Event management for the arts: a New Zealand perspective	p. 232
16 The economics and evaluation of festivals and events	p. 246
17 A strategic approach for the use of sponsorship in the events industry: in search of a return on investment	p. 260
18 The behavioural aspects of financial management	p. 273
19 Risk and decision making in events management	p. 286
Part E Case studies and contemporary issues of arts and leisure festivals and events
20 Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival	p. 311
21 Wine tourism events: Apulia, Italy	p. 329
22 Edinburgh's Winter Festival	p. 346
23 Sponsorship, funding and strategic function: Carling Festival and V-Festival	p. 358
24 The Anglesey Sea Symposium, UK	p. 372
25 A critical examination of Sydney's 2000 Olympic Games	p. 391
Index	p. 409

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Table of Contents