by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2011
Summary
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:
Books
Relevance:
1.6930
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2008
Summary
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format:
Books
Relevance:
1.6698
View Other Search Results
by
Yeoman, Ian.
Call Number
658.456 FES
Publication Date
2004
Summary
This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events, together with case studies from Europe, New Zealand, Australia and the USA.
Format:
Books
Relevance:
1.6104
by
Silvers, Julia Rutherford.
Call Number
658.456 SIL
Publication Date
2004
Summary
"Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life. A versatile tool that is effective for all types of events - for small functions with ten guests to major festivals with 10,000 attendees - Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food beverage managers."--BOOK JACKET.
Format:
Books
Publisher description http://www.loc.gov/catdir/description/wiley0310/2003012936.html
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003012936.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003012936.html
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003012936.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003012936.html
Relevance:
0.0566
Limit Search Results
Narrowed by: