by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2011
Summary
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:
Books
Relevance:
1.6930
by
Allen, Johnny, author.
Call Number
658.456 ALL
Publication Date
2021
Summary
This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Format:
Books
Relevance:
1.6332
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by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2010
Format:
Books
Relevance:
0.0615
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